How to Measure a ROI on your Social Media Marketing

by Paul Wilson

How to Measure a ROI on your Social Media Marketing

Several years ago I worked for a large healthcare company managing their digital marketing needs. When I began the they had over a $1M+ set aside for paid search. However, this was the only internet marketing they were doing. For them doing Google Adwords and Bing Ads was an easy sell because paid search had baked into their systems an easy way to show a RIO.

 
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5 Easy Steps In Creating Your Own Google Browser Size Tool Clone

by Paul Wilson

5 Easy Steps In Creating Your Own Google Browser Size Tool Clone

5 Easy Steps In Creating Your Own Google Browser Size Tool Clone

Back in 2012 Google got rid of a very useful online marketing tool called Google Browser Size Tool (GBST). Basically, GBST allowed you to see what percentage of users saw a website when viewed in different browser sizes (and really on different devices if you so desired).

Well, in truth Google didn’t exactly throw GBST away, but added it to Google Analytics. Now the only way you can use this tool is if you have access to a site’s analytics. This is fine for your own online properties, but lately I’ve been doing marketing analysis for several companies where I don’t have access to their analytics.

 
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The Best Way University Students Can Market Themselves for the Future

by Paul Wilson

The Best Way University Students Can Market Themselves for the Future

For the last two years I taught digital entrepreneurship at Brigham Young University – Hawaii. It has been an amazing adventure for me and my family. Teaching my passion to a diverse group of students has been quite rewarding, but not being trained in pedagogy it has also been challenging. In many ways I believe I have learned more from my time here than what my students learned from me.

In a few days we will be leaving this great island and moving onto another adventure. As I have pondered over my experience here I came across the below article from Richie Norton a BYU-H graduate who has done amazing things since he’s left the school. His profound insights mirror my own thoughts on education and entrepreneurship.

With Richie’s permission I share you his article in it’s entirety. It is definitely worth a read regardless if you are student or not.

 
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How File Injection Attacks Hurt Search Rankings & How to Overcome it

by Dr. Matthew Memmott

How File Injection Attacks Hurt Search Rankings & How to Overcome it

Editor’s note: This is a guest post from Dr. Matthew Memmott, a nuclear scientist by day and web marketer by night, whose post is on the hard lessons he learned on fixing a website after it has been hacked.

I had been complacent. I’d been hearing horror stories for nearly two years about the problems with having a website hacked. For as long as I’ve been dabbling in Internet marketing, I was warned time and again that my websites were under constant threat from some unknown villain just waiting to get into my files. Nothing had happened for 2 years, and I figured that nothing really WOULD happen, but I was wrong, and it was a costly misstep. I’m primarily writing this as a warning about what to look for, and what you can do to minimize the time that your website spends at the bottom of the rankings after being hacked.

I have been working with a WordPress site that specializes in online colleges and universities for a couple of years. Since the beginning of this year, I’d been enjoying a rank of 3 or higher on my primary keywords, and life was good. However, a little under a month ago, I noticed that my website dropped to about 30 in the Google rankings for my primary keyword. In addition, a Google search for any keyword showed the website with dramatically decreased rankings, followed by a link that read “this site may be compromised,” as seen below.

 
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3 Marketing Lessons from Top Retail Brands on Facebook

by Janet Thaeler

3 Marketing Lessons from Top Retail Brands on Facebook

Editor’s note: This is a short guest post from my old friend Janet Thaeler a PR and Social Media genius. Read more from Janet at her blog, Newspapergirl, or follow her on Twitter.

Do you manage Facebook campaigns? Here are a some quick tips to help increase your level of engagement, so more of your fans see and interact with the content you post.

Don’t Launch your Facebook Campaign on a Friday

According to a 3-month study by YesMail Interactive (and reported by VentureBeat) 20 major brands were  looked at, “including Abercrombie & Fitch, The Gap, Ralph Lauren, American Eagle, J Crew, and Forever 21.” They found that for higher engagement, don’t launch a new marketing campaign when everyone else does. Friday is the most popular day to launch a new marketing campaign on Facebook, but Tuesday is better.

 
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How to Effectively Crowdsource Your Design

by Paul Wilson

From 2005 to 2008 I successfully ran a “one man shop” web development company with only knowing the basics in web design and development. However, what I didn’t know in design and programming I made up by thoroughly knowing outsourcing, crowdsourcing, and project management. If you look at my gallery page you will see just a few of the projects I did during that time.

I am often asked to teach these business methods to others, and over the years I have developed a series of lessons to help facilitate these requests. I have been meaning to publish these lessons as an ebook, but with all that is currently going on in my life I don’t see it happening any time soon. So, instead of waiting for that someday to come I have decided to publish the lesson that is most requested—crowdsourcing.

Basically, crowdsourcing is utilizing the masses to do a task. For example, threadless.com uses a community of designers for each of their t-shirts. The designer who has a design selected from the crowd receives royalties from Threadless when the t-shirt is made and sold. Another good example of a company who truly understands crowdsourcing is Quirky.com. Quirky created a business model that has the crowd come up with new inventions. The invention that is selected will be made and marketed, and like Threadless, the inventor gets a royalty.

 
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Using Social Media in the High Schools

by Paul Wilson

Using Social Media in the High Schools

Today I presented to a group of high school business teachers. My presentation was focused on three possible scenarios teachers could use when utilizing social media in the classroom.

The main problem I focused on was how the school district blocks most social media websites on their networks. There are very real and obvious reasons why schools are aggressively not allowing these sites (which I highlighted a few). Yet, it is apparent that the collective “we” is becoming more and more dependent on digital communication and schools are beginning to have discussions on how to safely inject social media into their curriculum.

I spent significant time researching this presentation, and gained an appreciation for the challenges high school teachers face. Once things calm down in my life I have plans to break apart my presentation into a series of blog posts that dive more into this topic.

 
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6 Free SERP Tools that Actually Work!

by Paul Wilson

6 Free SERP Tools that Actually Work!

The other day a friend asked if I knew any great SEO SERP tools that were free (serp is an acronymn for search engine ranking position). Personally, I feel the paid tools Moz offers do a great job in this area, but I understand that when you start out in SEO you often don’t have the luxury of paying for the many paid tools out there.

My friend’s biggest frustration was that when he did a search in Google all the tools he tried didn’t work. A lot of these websites can’t sustain their tools since they are free. It actually takes real resources to crawl the engines and return results. If a SERP tool pings the engines too often their IP is banned for a day. Get banned too many times and you can count on being permanently locked out.

So, you can see why finding a decent free SERP tool can be difficult. I love the challenge of finding free resources to help people in their SEO quest and hopefully my research from these efforts can help others. Therefore, below are the different tools I found that actually worked. I haven’t used most of them more than once or twice so my feedback is limited. Yet, the one thing I can guarantee is that they will show you your SERPS and that they are free (at least at the time of writing this).

 
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A Case Study Showing How Bing is Inferior to Google

by Paul Wilson

A Case Study Showing How Bing is Inferior to Google

We have seen in the past few years Bing growing leaps and bounds in the search market. However, the growth really isn’t coming from Google’s market share, though it has nibbled some away. Instead Bing is growing because it is cannibalizing its partner Yahoo!

Growth is growth though, and Bing is becoming a significant player in the search industry. As a search marketer this is obviously very important to me. I personally don’t care how my users find my website (Google, Bing, or their mother), just that they do find it.

Yet, there is a significant problem with Bing that continues to hurt them—quality. Hate or love Google, it is hard to deny that their quality is light years ahead of Bing. Due to this fact, Google recently has become extremely sensitive about Bing stealing utilizing Google results.

 
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11 MORE Common SEO Mistakes (part 2)

by Paul Wilson

11 MORE Common SEO Mistakes (part 2)

With the birth of the new year comes the renewed determination to push out content that sits in my drafts folder being perpetually worked on. This post has been one of my perpetual projects since I wrote part one waaaaaay back in September on common SEO mistakes.

Originally with this post there were 16 total mistakes, but the last five were the main road blocks in the post being published. However, with just the below 11 tips this article is already almost 2000 words long. So I don’t think the omitted five mistakes will be missed too much. ~Paul W.

1. Assuming rankings mean traffic

Often I get emails from alleged SEO companies informing me that I am not ranking on some keyword like “I am looking for an Internet Marketing Firm in Methow Valley Washington.” Not only does the town of Methow Valley in Washington state only have 1,300 residents the SEO for this local keyword has zero organic traffic. Yes, I could easily spend a little effort to be #1 for this keyword (and this post probably will do that for me), but why? Instead, the best strategy is to find targeted keywords that drive a decent traffic. The longtail strategy of targeting a large amount of obscure keywords does work, but be sure that if you are going to rank on these keywords that they do have some traffic.

 
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