Buzz Booster Conference

by Paul Wilson


The other night I was given a V.I.P. pass to an Internet conference focused on marketing web informational products. The conference was hosted in Salt Lake City by Buzz Booster. The event, I felt, overall was fairly basic, but there were some things which really stuck out to me.

The first thing I noticed was that our hosts were a mother and daughter team, Shahar and Nashlah Boyayan. This was a surprise to me, since you don’t often find such a combination for a professional conference. I would not say that their presentation skills were overly refined but I was impressed at how this “home-style” approach played quite well to the crowd.

This was of great interest to me because in the past I have charged quite a nice sum to do professional presentations for corporations and events. In fact, I would say this approach by these two women was more effective than had they hired someone like myself. Why? Simple, they were the real deal–flaws and all.

Also, I liked the fact that they did not hide their intentions in taping the conference so that they could make even more money off of the event. This simple fact of home-style personality and genuine honesty is quite hard to find in a hired gun (not that we are not honest, we just don’t have the freedom to always say what’s on our mind). Also, their passion came across as if I was looking at a blog, than a million dollar corporate website. This simple strategy (planned or not) was brilliant because it gave a more interactive feeling between the audience and the speaker.

My only gripe about the conference was the length. It was scheduled from 6pm to 9pm, but it spilled over for another half hour or so. Yet, I can see this also playing to their strengths, when was the last time you had a conversation with a friend that lasted longer then expected?

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