It has been an interesting journey trying to find the purpose of MyMarketer.net. If you look at some of my earlier posts, you will see that I am all over the board. Mixing personal, with hobby, and professional. It actually took me a year to really find my voice with mymarketer—and then I sold it.
I thought it would be easy to pick up my voice with another domain, but I was wrong. First, it took me sometime, and several domains, before I could find a place to call home. However, it wasn’t mymarketer.net. I worked hard to find the unique voice for that domain.
Finally, when I found it, the company that had purchased MyMarketer decided to give it back to me—and I started the process all over again.
One thing that really helped me was to create an elevator pitch, or what I call a blog pitch. When I started my first business back in the day, my partners and I fine tuned our elevator pitch with our company. Usually, we only had a few minutes with investors and we had to make every word count.
So, with MyMarketer.net I have kept my blog pitch simple: Understand Internet Marketing! You’ll notice that this is the tagline under the title of the website. I want every visit I make to MyMarketer to remind me that I am continually trying to understand. I am not a self proclaimed guru. In fact, I loath those who feel that they have to show they are a guru. If you have to show than you really are just trying to sell something to someone.
For me, it is all about knowledge and application. As you do this than you grow, and when you grow others will come to partake of your growth. That’s how it should be, and that is what MyMarketer.net is.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure