Back in the day, companies would come up with awards and then give these awards to certain websites. The whole purpose of the award was to stroke the ego of the website and to build links to the company giving the award out. I have decided that if I were to create my own imaginary award I would call it: Blogger Unknown to Many or BUM.
Not just anyone would receive my BUM award—for there certainly are many unknown bloggers out there. No the BUM Award would have to go to the blogger who: 1) actually really was an expert in his/her field (not just a self-proclaimed guru) 2) provided stellar content, amazing value, and knew what he/she was talking about, and 3) no matter how good their blog was or how knowledgeable they really were—the vast majority would still have no idea who they were.
The blogger I would give the BUM Award to this year is Joost de Valk, who blogs over at yoast.com. If you are a die hard blogger (particularly on wordpress) than you probably think I am crazy to believe that Joost deserves the BUM Award. A lot of the well known wordpress plugins are either developed by Joost or maintained by him. He also is one of the most advanced Internet marketers out there. His combination of programming knowledge and SEO is far superior than most bloggers on the web.
However, that’s the problem, only the really die hard bloggers know about Joost. Surprisingly, most common day bloggers are too busy paying attention to the likes of John Chow, Jeremy Schoemaker, Aaron Wall, Darren Rowse, and Daniel Scocco, to just name a few, than to even take the time to look around at other bloggers like Joost.
So, for the many unfortunate souls out there who have not had the opportunity to meet Joost de Valk, let me introduce him by way of his content. I cannot think of better way of proving my point—that Joost well deserves the BUM award—then by having you read a few his posts listed below, scratch your head and wonder why you haven’t heard of this guy before now. So, if you get a moment from gawking at the superstar bloggers I recommend checking out Joost, you won’t be sorry that you did! -Paul W.
P.S. If you don’t think Joost should have the BUM Award sign-up for his RSS feed and prove me wrong 😉
Some of my favorite posts from Joost:
WordPress SEO – This for me is has become my seo bible for wordpress. I actually have some future posts scheduled that will go more in depth with this post.
Your homepage: your blogs showcase – I haven’t done this with MyMarketer but with most of my other wordpress projects I believe strongly in making your homepage your showcase page.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure