The Top 100+ Books Every Internet Entrepreneur Should Read
For the last several months I have been working with Janet (aka newspapergirl.com) on creating a title for her new online pr book. That’s right, I said several months! We have gone through hundreds of possibilities. Personally, my favorite so far is, “Lois Lane’s Complete Guide To Online Press Releases” (her blog tagline is: The Lois Lane of the Web). Something about not infringing on trademarks keeps her from going with that title. Can you really trademark Superman!
It would not surprise me to learn that Janet has lost some sleep over her struggle of coming up with a nice catchy title. So, I decided I would help her further and research the titles on books people like. I’ve read hundreds of people’s top 3,5,10 books list. As I read these lists I would copy to a text file titles I liked. Soon I was creating a rather comprehensive list of my own.
I realized that my research might be of use to others so I compiled them into categories and created my own (rather large) top list. I do give full disclosure that I have not read most of these books. Though, I do start out with a list of the books I have read, which are books found in other lists. I also must disclose that each book links to Amazon for you to buy, and yes, my affiliate code is embedded (hey, this list represents countless hours of my life, the least I can ask for is 15% of your purchase
).
Anyway, I think this list should also be helpful for Janet in finally deciding on a title for her book. If not, I recommend she just go with something as generic as “Online PR Book”—it worked for Aaron Wall (who, incidentally didn’t make the list, since SEOBook is no longer a book).
I would love feedback on any book you feel should be added to this list. Also, feel free to give your feedback on the books listed. I am curious if others feel that these books are as good as what many of the lists purported.
Book Categories: My Books, Advertising, Analytics, Blogging, Business Philosophy, Corporate Strategy, Email Business, Internet Marketing, Sales, Social Media, Traditional Marketing, Website Development, and Writing.
This is a list of the books that I own, which are found on the following lists. Every book I highly recommend. I am particularly a huge fan of Seth Godin. I have read most of his books and I am a strong believer of his philosophies. I also highly recommend Jason Alba’s book on LinkedIn (and his follow-up book on Facebook). Jason is a friend and I was privileged to read his book before it was published. He definitely knows what he is talking about.
- Content Rich: Writing Your Way to Wealth on the Web
by Jon Wuebben
- How to Win Friends & Influence People
by Dale Carnegie
- I’m on LinkedIn–Now What??? (Second Edition): A Guide to Getting the Most Out of LinkedIn
by Jason Alba
- On Writing Well: The Classic Guide to Writing Nonfiction
by William K. Zinsser
- Punk Marketing: Get Off Your Ass and Join the Revolution
by Richard Laermer
- Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
My Wish List: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads; Web Analytics: An Hour a Day
; ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
(I am surprised that I don’t really have any blogging books. I am a fan of Darren’s work and wouldn’t mind having this in my library); The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
; The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
; Inside the Spam Cartel: Trade Secrets from the Dark Side
; Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
; Little Red Book of Selling: 12.5 Principles of Sales Greatness
; Here Comes Everybody: The Power of Organizing Without Organizations
; Word of Mouth Marketing: How Smart Companies Get People Talking
; Blink: The Power of Thinking Without Thinking
; The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
If any of the authors want me to do a review feel free to send me a free copy of your book
- Ads to Icons: How Advertising Succeeds in a Multimedia Age
- Hitting the Sweet Spot: How Consumer insights Can Inspire Better Marketing and Advertising
- Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
- My Life in Advertising and Scientific Advertising
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
by Paul Springer
by Lisa Fortini-Campbell
by Luke Sullivan
by Claude Hopkins.
by Joseph Sugarman
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Advanced Web Metrics with Google Analytics
- Web Analytics For Dummies
- Competing on Analytics: The New Science of Winning
- Web Analytics: An Hour a Day
by Jason Burby and Shane Atchison
by Brian Clifton
by Pedro Sostre and Jennifer LeClaire
by Thomas H. Davenport and Jeanne G. Harris
by Avinash Kaushik
- Biz Blog Marketing
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
- No One Cares What You Had for Lunch: 100 Ideas for Your Blog
- Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
- The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
- We Blog: Publishing Online with Weblogs
- WordPress For Dummies
- What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere
- The Huffington Post Complete Guide to Blogging
by Doug Williams
by Robert Scoble
by Darren Rowse
by Zig Ziglar
by Bob Walsh
by Debbie Weil
by Paul Bausch, Matthew Haughey, Meg Houriha
by Lisa Sabin-Wilson
by Ted Demopoulos
by the Huffington Post Editors
- Made to Stick: Why Some Ideas Survive and Others Die
- The Cluetrain Manifesto: The End of Business as Usual
- Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World
- The Tipping Point: How Little Things Can Make a Big Difference
by Chip Heath
by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
by Ken McArthur
by Malcolm Gladwell by Maria Veloso
- Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
- Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
- How to Win Friends & Influence People
- Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions
- Wikinomics: How Mass Collaboration Changes Everything
- The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Beyond Booked Solid: Your Business, Your Life, Your Way Its All Inside
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
- Tribes: We Need You to Lead Us
- Unleashing the Ideavirus
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
by Nassim Nicholas Taleb
by Steven D. Levitt
by Dale Carnegie
by Dan Ariely
by Don Tapscott an Anthony D. Williams
by Guy Kawasaki
by Michael Port
by Seth Godin
by Seth Godin
by Seth Godin
by Timothy Ferriss
- Lucky Or Smart?: Fifty Pages for the First-Time Entrepreneur
- Moneyball: The Art of Winning an Unfair Game
- The SPEED of Trust: The One Thing That Changes Everything
- The Long Tail: Why the Future of Business is Selling Less of More
- The Mind and Heart of the Negotiator
- The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
by Bo Peabody
by Michael Lewis
by Stephen Covey
by Chris Anderson
by Leigh Thompson
by Steve Mulder and Ziv Yaar
- Inside the Spam Cartel: Trade Secrets from the Dark Side
- Email Marketing: An Hour a Day
- Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
- The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly—Using Only Email
- The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
by Spammer-X
by Jeanniey Mullen, David Daniels, and David Gilmour
by Chris Baggott and Ali Sales
by Joe Vitale
by Bruce C. Brown
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
- Professional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO
- Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site
- Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
- Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
- Search Engine Visibility (Voices That Matter)
- Search Engine Optimization: An Hour a Day
- Streetwise Relationship Marketing On The Internet
- Winning Results with Google AdWords
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- Conversation Marketing: Internet Marketing Strategies
- The Adsense Code: What Google Never Told You about Making Money with Adsense
by Tim Ash of SiteTuners.com
by Seth Godin
by Cristian Darie
by Mike Moran
by Jaimie Sirovich and Cristian Darie
by Kristopher B. Jones
by Shari Thurow
by Jennifer Grappone
by Roger C. Parker
by Andrew Goodman
by David Meerman Scott
by Ian Lurie
by Joel Comm
- Little Red Book of Selling: 12.5 Principles of Sales Greatness
- Endless Referrals
- How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale
- Influence: Science and Practice (5th Edition)
- The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
by Jeffrey Gitomer
by Bob Burg
by Dave Stein.
by Robert Cialdini
by Dan Kennedy
- Groundswell: Winning in a World Transformed by Social Technologies
- Here Comes Everybody: The Power of Organizing Without Organizations
- I’m on LinkedIn–Now What??? (Second Edition): A Guide to Getting the Most Out of LinkedIn
- Radically Transparent: Monitoring and Managing Reputations Online
- Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
by Charlene Li and Josh Bernoff
by Clay Shirk
by Jason Alba
by Andy Beal and Judy Strauss
by David Silver
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Consumer Behavior: Building Marketing Strategy
- Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
- Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
- Marketing Management
- Marketing Services: Competing Through Quality
- Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
- Punk Marketing: Get Off Your Ass and Join the Revolution
- Purple Cow: Transform Your Business by Being Remarkable
- Selling the Invisible: A Field Guide to Modern Marketing
- Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
- Word of Mouth Marketing: How Smart Companies Get People Talking
by Seth Godin
by W. Chan Kim and Renée Mauborgne
by Delbert Hawkins
by John Jantsch
by Jay Conrad Levinson
by Philip Kotler
by Leonard L. Berry
by Alan Sklar
by Richard Laermer
by Seth Godin
by Harry Beckwith
by Seth Godin
by Andy Sernovitz
- Blink: The Power of Thinking Without Thinking
- Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
- Designing with Web Standards
- The Unusually Useful Web Book
- The Big Red Fez: How To Make Any Web Site Better
by Malcolm Gladwell
by Steven Krug
Jeffrey Zeldman
by June Cohen
by Seth Godin
- Call to Action: Secret Formulas to Improve Online Results
- Content Rich: Writing Your Way to Wealth on the Web
- Every Nonprofit’s Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read (book with CD-Rom)
- Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers
- How Not to Start a Magazine
- On Writing Well: The Classic Guide to Writing Nonfiction
- Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
- Producing Successful Magazines, Newsletters and E-Zines
- Starting & Running a Successful Newsletter or Magazine
- Persuasive Online Copywriting: How to Take Your Words to the Bank
- Writing White Papers: How to Capture Readers and Keep Them Engaged
- The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
- The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells
- The White Paper Marketing Handbook
by Bryan & Jeffrey Eisenberg
by Jon Wuebben
by Cheryl Woodard
by Newt Barrett & Joe Pulizzi
by B. Ann Bell
by William K. Zinsser
by Morris Rosenthal
by Carol Harris
by Cheryl Woodard
by Bryan Eisenberg
by Michael A. Stelzner
by Peter Bowerman
by Robert W. Bly
by Robert W. Bly













Paul,
I read this list and wanted to buy even more books! I still don’t have the title to my book but it was so kind of you to create this post. I can appreciate how much work it was. I need to thank you in my book for your mentoring and friendship. You are the person who introduced me to online marketing which has led to me writing this book.
Thank you,
Janet
Thanks for the very comprehensive list. I think it is great. I would suggest adding Ja-Nae Duane’s “How to Start Your Business with $100″. The book just came out and as a member of her org., I a copy beforehand. Great stuff and very informative. Not sure if it is on amazon yet, but I know you can get it at her site: http://www.Ja-Nae.net.
I may also suggest all of Malcolm’s books. He is great and you can learn a lot.
@Lowell: Thanks for the heads up on Ja-Nae’s book. I would be glad to write a review for her book in exchange for a copy of the book (digital or tangible is fine). Let me know.
Paul, thank you for the interest. I just sent you a tweet. I would love to send you a copy for review.
Lowell, thanks for the love!! I am so glad you like the book.