These days I use wordpress for anything related to web management or development, or at least some variation of wordpress (bbpress, buddypress, and anything else press). Recently, I received a forwarded email from a friend who was making a case for wordpress. The email was to the executive leaders of his company who are thinking of creating a custom blog system from scratch and trashing their current wordpress blog they’ve had for over a year.
I do not doubt other individuals have run into similar issues with their own company. When I worked for Oracle I spoke with many billion dollar companies who felt they could create something better than what Oracle had.
I figured my friend made a strong case for wordpress and I posted his (edited) letter below. I am sure that there is a history to why they are considering pulling wordpress, but I am familiar with their blog and I cannot think how a custom solution would be better than wordpress.
I know there are your die hard drupals and joomlas advocates out there. And I have gone the rounds many times on which open source system is better. However, you could easily pull out wordpress in my friend’s letter and make a similar cases for other open source CMS software. What it comes down to is that a company that specializes in XYZ (not blogging) should be prepared for a lot of work and headache when they think they can do better than what’s already been tested and proven.
Thanks Tom for providing more fuel to the debate on this subject!
My Friend’s Letter
[VP of Marketing],
In case you need any justification of why we used WordPress in any meetings with [CEO].
1. To custom build our own blog software would have taken our programmers away from our core business projects and put them on blog programming. From what I can tell WordPress has 5 lead developers and 6 contributing developers let alone the thousands of plugin developers that contribute content. We didn’t have the time or budget to create from scratch.
2. WordPress is a well respected blogging software. Trusted by many well known organizations and people for example:
3. My web team is more experienced in WordPress over any other blog software.
4. WordPress is free. This compared to commercial content management systems which can cost plenty of dollars. I have implemented costly content management systems before such as BroadVision which is used by many large corporations, but those implementations cost us close to a million dollars to implement. We went with Broadvision at the time because it was “cheap” compared to other companies such as Vignette. Now that was a few years ago and prices for software and implementation consultants may have changed since then, but I felt corporate resources would be more beneficially used for the other projects or other system improvements this company needs to make investments in than in a content management system.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure