I remember back in 2003 learning about cloaking to help your search engine ranking. The basic concept is that you give the search engine bots a different page than what you give a real live person. I recall reading at that time that cloaking wasn’t yet determined to be black hat.
However, six years later, cloaking has been firmly established by the search engines as deep, solid, black hat seo. If you get caught you can guarantee you will be booted from the search index.
Yesterday, I had a friend come across an example that I have to share here. My friend was looking at the domain auctions and stumbled across the site chadbadlubavitch.ws (don’t worry, this is definitely a nofollow link). He was viewing it in Google’s browser, Chrome. Afterwards, he IM-ed the site over to me to see if I felt he should buy it. I viewed it in Firefox, and pulled up a totally different website than what my friend had in Chrome.
The page I saw in firefox was showing a large image of a busty bikini woman with very little text on the page. Screen Shot
My friend’s view in Chrome, gave a much different web page. His view was of a modestly dressed, hair pulled back (almost libarian looking), business woman with lots of text on the page. Screen Shot
Interesting enough, we looked at Google cache, and it shows what the domain original was only seven days earlier. Screen Shot
If you do a little digging you can find the exact design found in Google cache on another domain at: chabad.qc.ca
We concluded, that chadbadlubavitch.ws was dropped by the Jewish organization that owned it for a better domain. The old domain was then picked up and re-purposed as a spammy get rich quick website. However, the programmer of the spammy site didn’t create a cloaking ip for chrome. Surprisingly, the site still has its page rank as of the writing of this post, but I am sure this will not last long.
I am surprised that people still waste their time on this tactic. It’s just too easy to get caught and not worth the short term benefits.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure