At first, I thought my friend was kidding. Then I read Advanstar’s terms. My favorite is:
“Advanstar may at any time, in its sole discretion, without cause, revoke your right to link to any pages on this Site. In such event upon request, you agree to immediately remove all links to this Site”
I am sure that by willing it Advanstar can force people to stop linking to them. The statement makes it sound like they control the whims of the web.
Yet, I do understand their logic behind overpaying some lawyer to write this. They hope to deter spammers from stealing their content, but really, how effective is this?
I did a quick search query on this exact question and found Don’t Link to Us!. The site is a bit outdated (like seven years) but it does a great job poking fun at all the corporate yokels who feel they can mandate what the web does or does not do.
To me, the whole idea of a controlling who links to you underscores the real issue of the corporate mindset on the Internet. A lot of large corporations feel that if they cannot force you into their neat little box than they don’t want to play. Many companies have lost the understanding (or maybe never really had it) of who makes them money—the consumer.
A good example of this is Sony CEO Howard Stringer’s recent comments about how he hates the Internet. His hatred stems from the simple fact that web users do not conform to his idea of how the Internet should be managed.
I shared with my friend that Advanstar’s Linking Terms were similar to Howard Stringer’s feelings on the web. Basically, if they don’t like you they are going to try to push you off the playground and make you go home. However, neither company nor individual have realized that such corporate tantrums rarely work on the Internet. Mainly, because the consumer/user has finally been given a voice to fight against such childishness.
The world, particularly the cyber world, is evolving and changing much faster than what some people/organizations want. However, if science has taught us anything about evolution, it has taught us that those who don’t survive are those who don’t change with an evolving environment. My advice to corporate America: The glory days of dominating your will onto the end user is over. Either adapt or die!
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure