I have concluded that having a positive experience in corporate America depends largely on the people you work with. This was a lesson I relearned while working at CHG Healthcare as their Senior Web Marketing Specialist.
Today is my last day as I prepare to return back to school and receive a higher degree. . .of debt8) . The day was spent mostly receiving good byes and well wishes. I have worked with this team longer than any other corporate venture and there was a reason for this—they were friends, not co-workers.
Someone once said to me that life is more than being a cog in a machine. I agree, but if you are going to be a cog it is a lot easier when the other cogs are fun to work with while making the machine turn. Not only does this make everything function smoother, it makes the machine become something entirely different to its components.
I have thought about the “cog in a machine” analogy several times these last few weeks. My decision to leave and pursue my graduate degree was partly to brake from being a cog in someone else’s mechanical tapestry. I genuinely desire to find a vision that offers deeper meaning, both personally and professionally.
However, I’ve felt that this deeper meaning comes at a price. To step out in the dark of the unknown often brings indomitable uncertainty. The uncertainty that Lindsey and I have gone through with our decision to leave has not been easy. We recognized that CHG has treated our little family quite well. It provided stability in a very turbulent time. It also gave me amazing opportunities that I could never have done on my own. Truly, CHG taught me that the messy dreams of an entrepreneur could thrive in a sterile corporate reality.
So, to sacrifice all this on the alter of pretentious significance may be seen as a ludicrous decision (which friends have pointed out to us). Yet, after working a year and a half at a great job I came to realize that to transcend the life of a cog sometimes it requires a leap of absurdness.
Right now, we are caught in midair of our illogical life-changing leap, and holding our breath hoping that we land okay. No matter how Lindsey and I land, I offer my deepest gratitude to all my fellow cogs/co-workers/friends who made my cubicle time in corporate America not only enjoyable but life changing. ~Paul W.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure