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Before I go into the results of the case study I want to personally thank those that participated. For two weeks I had a core group of volunteers who faithfully checked on five different whois search engines. Their assistance and suggestions really helped in putting all this together. To get some background on the case study read this post and this post.
My case study was based on the belief that shady whois search engines were being pinged whenever a domain search was being conducted. If they saw numerous pings they would snatch the domain and try to sell it back to you.
With this belief, a group of about 20 people for two weeks did whois searches on specific terms. Here are the terms and the whois search engine we tried the terms in:
Everyday we would try the same two terms in the same engine. One search term was a possible term someone would desire; whereas, the other term was random but short.
However, at the end of the study not one name had been high-jacked. To be honest, I was quite surprised (I really thought RunFreddy.com would go quickly). In fact, before writing today I looked one final time to see if a last minute snatch had occurred, but no such luck.
I wrote to those who participated in the case study to see if they had an opinion on our results. I heard back from Dustin and John. Below are their responses:
“Just a thought about domain names and such. I logged in from different computers on campus and so my ip number wasn’t constant. If a person with the same ip adderess consistantly purchases domain names, mabey it increases the likelyhood of the domain name being grabbed, this is a bit of a stretch i know but it would make sence to only grab domains where you think there is a likelyhood of a purchase buying it back, aka people who have proven history of buying domains. Just a thought..”
I was thinking that maybe the domain names you chose aren’t being stolen because they don’t contain any key marketing words. You know like what if e tried a domain name like “FREE-DROEMG.COM” or free-games-runfreddy.com“
Both of these suggestions are really good. I welcome any other suggestions from the peanut gallery. I just have a hard time believing that it is a “mere coincidence” that good domain terms are stolen literally hours before we go and buy them.
Thanks again for all those who participated! ~Paul W.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure