My partner Janet always talks about blog crushes, but I never thought anyone would have one for me. I have google alerts setup for mymarketer.net, and recently I was alerted that someone wrote a Wikipedia article about me.
Of course, the article wasn’t there when I went to the site. It was seen as a vanity post and deleted. I contacted the person who deleted the post because I was curious what the article said. I was sent the deleted post but I wasn’t able to discover who wrote it. Below is the post, and whoever you may be, thank you! ~Paul W.
Mymarketer.net is run by marketing consultant Paul Wilson of Salt Lake City, Utah. Paul has been involved in numerous charitable and good causes.
His contributions include the following:
KatrinaHousing.org – He was brought on to launch an aggressive web marketing campaign to generate housing for the hurricane survivors. With an amazing team they were able to generate over 200,000 beds for those displaced by the three hurricanes of 2005. They also were able to find over 100,000 people transitional housing while they waited for FEMA to get organized.
TheFight.net – The point of this project was to fight Internet pornography. The efforts were mainly focused on trying to stop people from being exposed to questionable sites that they didn’t want to see. From both traditional and web marketing techniques he was able to help Senators Kay Bailey Hutchison (R-Texas) and Dianne Feinstein (D-Calif.) pass the Child Abduction Prevention Act and The Child Obscenity and Pornography Prevention Act of 2003.
Sheikhdan.com – A site dedicated to trying to get donations mailed from the United States to Baghdad, Iraq for needy families who were visiting a U.S. clinic set up by the U.S. Military. Paul used his marketing skills to get the charity much more exposure.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure