As mentioned before, my day job is with Oracle. Many of my friends often think I work on databases all day (databases are Oracle’s bread and butter). Instead I am on the business applications side of things, specifically CRM (Customer Relationship Management).
I work with the large enterprise accounts, such as Dell, Texas Instruments, Ericsson, and others. As I work on these accounts there are many competitors I have to fight against. For some reason Oracle headquarters think our biggest competitor is SAP.
I have to disagree; I believe our biggest arch nemesis in this arena is SalesForce.com (SFDC). They are in every account I work on and believe me they are annoying.
As annoying as they are I tip my hat off to their marketing. They have a good product but our Siebel On Demand is superior. This though, really doesn’t matter since most business customers are only able to hear SFDC’s story.
One thing that I felt was a stroke of brilliance on their part was their web marketing. Go to Google and type in CRM. No matter how hard Oracle tries or how much money they pay, they will never be number one. The reason: SFDC’s stock ticker is CRM. Google will always show the stock ticker at the top.
When I realized this I sat back in awe. I don’t know if they intended this when they registered their stock name as CRM, but whoever thought of the idea deserves a fat raise!
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure