This week I started a tradition at my work called: “The Daily Lunch Box”. Every morning I send out an email to my department concerning three to six really fun websites.
I stole this tradition from an old co-working who said that he used to do this practice several years back. I decided to resurrect the tradition because my head is so full of cool websites that it’s leaking all over the place.
I title it “The Daily Lunch Box” as a disclaimer. I informed my co-workers that the email should be investigated on their lunch break. I don’t think anyone at Oracle cares if they look at the sites not on their lunch break, but I am just covering my bases—you never know with corporate America!
I’ve decided to share these daily emails with my readers. Expect a daily, or close to daily, post on what I am sharing with my work. They are simple emails but the websites in the emails represent hours of surfing and playing on the web.
If you have any websites you would like to add to “The Daily Lunch Box,” just let me know. ~Paul W.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure