1. Blog differently

Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example: 3 Doors Down—A True SEO Music Video Ü

2. Blog imperfectly

Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan

3. Blog the future

Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!

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Adapted from How To Work Better

1. Be unique
2. Give more than you take
3. Do one task at a time
4. Find and resolve problems
4. Access others' knowledge
5. Listen to feedback
6. Learn to be inquisitive
7. Test, test, test
7. Distinguish sense from nonsense
8. Grow from mistakes
9. Accept change as inevitable
10. Befriend your competition
11. Study different industries
12. Learn to build not game
13. Understand the motivation of emotion
14. Work for yourself
15. Build loyalty
16. Don't fear failure
17. Study the past, critique the future
18. Ignite users' curiosity
19. Allow creativity to flourish
20. Never give up

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PPC

* Mistaking CTR for Conversion
* Not using negative keywords
* Unoptimized landing pages
* Using all default settings
* Ignoring tracking results
* Not using Geo-Targeting
* Not using Day Parting
* Not proofreading your ads
* Only using Broad Match
* Giving up too soon

SEO

* Unoptimized title tags
* Poor content
* Slow site speed
* Ignoring social media
* Forgetting about conversion
* Not staying current on SEO changes
* Using splash pages
* Overuse of Ajax
* An unbalanced backlink profile
* Ignoring site structure

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