It has been a while since I’ve blogged here, but it is not because I’ve given up—quite on the contrary. I am working hard to launch a shiny brand new MyMarketer for 2011. I’ve spent several months now on the design and a new content direction. I refined my focus and I am excited to take these blogging efforts to the next level. So, keep a watch out for it.
Being that tomorrow is Christmas, I figured I could get away with mixing a little religion and business. I came across a great case study (see the below video) sharing how the Mormon Church really knows SEO. The video comes from 2010 SES Chicago and it is a great interview with Avinash Kaushik, the co-Founder of Market Motive Inc. and an Analytics Evangelist for Google. You cannot help but feel Avinash’s enthusiasm concerning SEO while he is interviewed. I think any web marketer will benefit from viewing this video, and you can read more about Avinash’s LDS tag cloud on his blog (see tip #6).
I give full disclose that I am biased here since I am an active Mormon (a.k.a. LDS, Latter-day Saint, or some people also like to refer to us using creative four letter words and colorful adjectives Ü). I have worked with the Mormon Church on several SEO initiatives and can tell you first hand that the people in Salt Lake City really do know what they are doing.
It is interesting because when I started web marketing in 1999 the LDS Church didn’t even have a live website. Now you can see their YouTube videos and banner adds all over the web. In fact, I believe the Church is far superior in their marketing efforts than most billion dollar corporations I have worked for. This probably stems from the global marketing/missionary efforts that many have come to associate the Church with.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure