General George Patton once stated, “…an imperfect plan implemented immediately and violently will always succeed better than a perfect plan.” That is how I feel with the design and layout of the new MyMarketer.
I actually took my site down for 12 days to work and implement on the design. After almost two weeks of work I still had a lot of bugs (just try out the navigation drop down menu) and I was not completely satisfied with the design.
However, last night I read “Do the Work” put out by Seth Godin’s publishing company, The Domino Effect. The book is free if you have a kindle (or have downloaded the kindle software onto your computer), and I highly recommend the read.
I had an hour drive to a meeting last night and I listened to the entire book (it is a short read). Upon finishing the book I resolved to get MyMarketer up by the end of the night.
So, now you have my imperfect website, but it is far better than a blank web page saying coming soon. Over the next few days I plan to work out the bugs and even launch a MyMarketer 2.0 design. I also hope to have a post about my lessons learned doing this design.
Anyway, I want to thank Steven Pressfield, the author of Do the Work, for giving me the much needed kick in the pants to get this project out and shipped. It was a violent process for me pushing out an imperfect product, but now I can move onto the true purposes of my blog—writing and interacting!
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure