I have been seriously blogging since February of this year. It has been interesting to see my blog evolve over such a short time.
You may have noticed the new superhero design. I got tired of explaining to people what I meant by kitchen sink marketing. Unfortunately, when you find my blog in google you will still see it referenced as Kitchen Sink Marketing. It will be curious to see how long this will last—hopefully not long.
For those of you who may be new to my blog I have shown the old banners of the site. Really it is the banner that defines this wordpress template. This is nice because it makes it easier to completely redesign the blog when I get bored of the look.
Here is the first banner I had. I designed this and thought I was very clever. The kitchen sink reference is to the old adage: “They stole every thing and the kitchen sink.” However, over the passing months I had to explain to everyone exactly what I meant. I knew the time had come to change the site when the 6th grade class I was teaching Internet marketing couldn’t grasp the joke even after explaining it. My new motto: Make it simple enough that even a sixth grader could understand it.
This was the first design sent back from my graphic artist. I am fairly certain that he was doing a caricature of me. However, it came across as Count Dracula the Superhero! Needless to say, this was not a favorite of mine. In fact, I had my doubt after this version of whether it was wise to use a drawing as my banner.
As you can see this was the final design. I was quite satisfied with it. I am not sure if I am doing the right thing branding my blog as the superhero of Internet Marketing. Yet, I have no doubts that my sixth graders will get this concept!
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure