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The last several posts have been about my mistake in not branding my blog right. Recently I stumbled across a cool website, brandidentityguru.com, that helps you determine how strong your branding is.
There were several things that I found really interesting. First, was the Branding Test. This little quiz has you go through 12 questions trying to assess the strength of your brand. I first quizzed MyMarketer.net but the questions were much more tailored to business than a blog (though there were several questions that helped). So I decided to assess Oracle’s marketing branding, since I work with the marketing department so much. Below is the outcome, keep in mind that the outcome is skewed to my opinion:
It’s obvious that this quiz is used to as a lead generator, but I did find that the quiz was a really good brand gauge. As you can see I don’t think that Oracle has branded themselves as well I think they could.
The second thing that I really liked about this site was how interactive it was. It seems to really understand the web 2.0 concept. The hang man game and the overall board game feel were pretty good. This is one of the first corporate marketing firms that seem to get the online culture!
The problem I had with the test was the amount of questions about customer behavior. I find that the customer-although they are always right-lie. They don’t tell me exactly what they want. I don’t know if it because they are afraid of hurting my feelings, or just don’t want to spend the time telling me. That makes it difficult to get a more accurate answer
In order to get around this Tyler you need to give your customers a reason to be honest. There are several third party organizations that are willing to poll your customers to find out their opinion. Keep in mind though, that opinions are subjective. Often it all depends on the mood of the customer at the time. ~Paul W.
Thanks for the kind words!
Scott White
Thanks for the great site Scott! ~Paul W.
The problem I had with the test was the amount of questions about customer behavior. I find that the customer-although they are always right-lie. They don’t tell me exactly what they want. I don’t know if it because they are afraid of hurting my feelings, or just don’t want to spend the time telling me. That makes it difficult to get a more accurate answer
In order to get around this Tyler you need to give your customers a reason to be honest. There are several third party organizations that are willing to poll your customers to find out their opinion. Keep in mind though, that opinions are subjective. Often it all depends on the mood of the customer at the time. ~Paul W.