If you look at the footer of MyMarketer you will notice something you might not have seen before—three miniature articles. The articles you will find focus on three areas: blog content, general web marketing, and search marketing. The titles of the articles are: Tips on Creating Great Content, How To Do Web Marketing Better, and Top Search Marketing Mistakes.
These are not your typical blog articles, but rather seriously condensed posts that are roughly 130 to 150 words and use about 20 lines of space. I call these mini articles Footer Seeds, and as far as I am aware this technique isn’t really being used in the blogosphere.
I decided to create these Footer Seeds for several reasons. First, I needed something to place in my footer. In the previous design I placed my social media efforts down at the bottom, and after I redesigned MyMarketer I moved my social media spots up to the sidebar. The new design focuses much more on the importance of social media and I felt it was pertinent for visitors to easily know where else to find me on the Internet (which wouldn’t have been achieved in the footer).
This left a big gaping hole at the bottom of my blog. I looked at a load of other website footers and couldn’t find anything I was satisfied with. It’s interesting because blogs in the early days didn’t have much content in the footer. However, with the recent updates to wordpress 2010 and 2011 themes, which provide footer widgets, this has dramatically changed. People are now trying to figure out how to optimize their footers best, and I surmise they may have my similar issues.
This led me to my second reason for Footer Seeds—focus! About the time I was contemplating my footers I was also looking at my Google analytics. Over the years MyMarketer has really struggled to find its niche in the Internet Marketing world, and the search engine keywords show this.
In my analytics, the top ten keywords for MyMarketer range from “trophy photos” to “isbn number validator java.” You cannot control the search engines when it comes to all the keywords you rank on, but if you are an Internet marketing blog than your top ten keywords better strongly focus on marketing. There really is no excuse if they’re not, and because of this I decided I needed to work more on the direction of MyMarketer.
It was at these crossroads that Footer Seeds were born. By placing targeted content in the footer, every page of MyMarketer in turn has this content. Each Footer Seed gives a particular emphasis on what MyMarketer should be, and also links to posts which further support this direction. The Footer Seeds also provide great Latent Semantic Analysis for each and every post published and hopefully the search bots will take notice.
There is a SEO belief (and most likely an accurate one) that the search engines give less value on content the farther down the page it is. The reason for this is to devalue footer spamming, which Footer Seeds are not. Most footer spam is used as backlinks for other websites, and Footer Seeds are more geared to the internal needs of the site. It is my hopes that this is quite apparent for any bot coming to the site.
There are a lot of unanswered questions with this tactic, so, I am treating my Footer Seeds as an interesting case study. I want to see if they provide much, if any, added direction for an overall blog or if they are just filler noise.
I posted my first Footer Seed at the beginning of July and placed the last one just a few days ago. Before writing this post I checked to see if any possible keyword combination appeared in the analytics that would point to my Footer Seeds. So far, no such luck, but it is still too early to know for certain.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure