Will Google penalize you for pumping out spammy comment backlinks on the blogosphere? The quick and dirty answer is no—with the disclaimer that you didn’t do thousands of these links overnight (spammy backlinks or not, you will trip a Google algo that way).
The next question that follows this answer generally is “Does it help my Google rankings by being a blog comment spammer?” Apparently, thousands upon thousands of spammers seem to think so, and if Google is completely honest they would agree as well (though they really can’t be so forthright).
Google can do their best to create algorithms which diminish the value of comment spam, but, like many mathematical solutions to human issues, it cannot be 100% perfect. Therefore, the spammers know that even if they only get power from one spammy backlink out of a hundred it is still worth their efforts.
However, these are not the right questions to be asking. Better questions are, “Is it worth my time to spam blog comments?” or “What is the longevity of my creation of blog comment spam?”
I have created websites and paid companies to do blog comment spam. I know unequivocally these dark methods work—to a degree.
One particular site I created made a lot of money from doing just these tactics. After creating the site though, Google came out with some updates to their index and the site received an unfair penalty (which was not associated with the spammy blog comments). Every keyword I was ranking on was given a -50 penalty; meaning the website rankings could not move above position 40 in the index.
Contesting the penalty meant a manual review from Google. A bot may not be able to devalue all my spammy blog comments, but a human will only need to look at a handful of the links and than without remorse completely flush the website out of the search index.
Here I had spent hundreds of hours building a business around this website, and due to my desire to cut SEO corners I could not plea my case before the almighty Google. No matter how many ways I could possibly spin the story, it was blatantly obvious that I wasn’t playing by their rules.
I am the first to say that Google’s rules do not equate to a moral code. There are too many hypocritical stances by the “Don’t Be Evil” company for me to subscribe to their rule of living on the web.
However, from this experience my fundamental web marketing ideology has shifted. In past times, I was okay sacrificing some quality to bring up the bottom line. It’s easy to justify this frame of mind when the possible gains are so huge.
Yet, as a friend once told me, “Whatever you gain in a short cut, will never outweigh what you lose in quality!” Quite prophetic counsel, and advice I should have taken earlier.
Having this insight should make it clear that like crime, spam doesn’t pay. It may pay monetarily in the short run, but only at the sacrifice of cheapening whatever you are promoting. If you are willing to live with this sacrifice than, like the website I built, you will be placed in the same category of the rest of the junk that feeds off of spam to live. ~Paul
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure