Can Blog Spam Comments Get You Penalized in Google?

by Paul Wilson


Will Google penalize you for pumping out spammy comment backlinks on the blogosphere? The quick and dirty answer is no—with the disclaimer that you didn’t do thousands of these links overnight (spammy backlinks or not, you will trip a Google algo that way).

The next question that follows this answer generally is “Does it help my Google rankings by being a blog comment spammer?” Apparently, thousands upon thousands of spammers seem to think so, and if Google is completely honest they would agree as well (though they really can’t be so forthright).

Google can do their best to create algorithms which diminish the value of comment spam, but, like many mathematical solutions to human issues, it cannot be 100% perfect. Therefore, the spammers know that even if they only get  power from one spammy backlink out of a hundred it is still worth their efforts.

However, these are not the right questions to be asking. Better questions are, “Is it worth my time to spam blog comments?” or “What is the longevity of my creation of blog comment spam?”

I have created websites and paid companies to do blog comment spam. I know unequivocally these dark methods work—to a degree.

One particular site I created made a lot of money from doing just these tactics. After creating the site though, Google came out with some updates to their index and the site received an unfair penalty (which was not associated with the spammy blog comments). Every keyword I was ranking on was given a -50 penalty; meaning the website rankings could not move above position 40 in the index.

Contesting the penalty meant a manual review from Google. A bot may not be able to devalue all my spammy blog comments, but a human will only need to look at a handful of the links and than without remorse completely flush the website out of the search index.

Here I had spent hundreds of hours building a business around this website, and due to my desire to cut SEO corners I could not plea my case before the almighty Google. No matter how many ways I could possibly spin the story, it was blatantly obvious that I wasn’t playing by their rules.

I am the first to say that Google’s rules do not equate to a moral code. There are too many hypocritical stances by the “Don’t Be Evil” company for me to subscribe to their rule of living on the web.

However, from this experience my fundamental web marketing ideology has shifted. In past times, I was okay sacrificing some quality to bring up the bottom line. It’s easy to justify this frame of mind when the possible gains are so huge.

Yet, as a friend once told me, “Whatever you gain in a short cut, will never outweigh what you lose in quality!” Quite prophetic counsel, and advice I should have taken earlier.

Having this insight should make it clear that like crime, spam doesn’t pay. It may pay monetarily in the short run, but only at the sacrifice of cheapening whatever you are promoting. If you are willing to live with this sacrifice than, like the website I built, you will be placed in the same category of the rest of the junk that feeds off of spam to live. ~Paul

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