Sorry for the tardiness of SEO Friday. Yesterday was quite crazy. Being a small business owner you sometimes have to run around putting out fires, instead of doing what you would rather be doing—blogging. Today is less hectic, and I am catching up on all my Friday tasks that had to be put off.
www.seomoz.org – Ryan at ioventuresinc.com once again directs us to another invaluable SEO tool. At SEOMoz is an in depth page on search ranking factors. What makes this page amazing is that SEOMoz has reached out to all the SEO masters and aggregated their advice. You are able to see what really is important to those who actually succeed at Internet marketing. Link Gratitude: Utah SEO
tools.seobook.com – If you are a newbie at Internet marketing, or need to brush up on your SEO you need to check out Aaron Wall’s book on SEO. Aaron truly is the leading authority on anything search engine. Also, he offers some great tools that you should checkout. I really like his keyword tools, but really he has too many tools for me to highlight just one. If you want to become a master follow Aaron’s advice and use his tools and you will see serious success. Link Gratitude: Free SEO Tools
www.searchwho.com – A very cool tool. On the site they say this is “a simple utility” wrote in house for some testing but there are some key things I really like about it. However, what I like most is that it shows the keyword density of your site. When I did MyMarketer it showed that my top keyword was “your.” Obviously this is something I am going to need to change. Yet, unfortunately, the software isn’t complex enough to show combination of words. Still definitely something to look at. Link Gratitude: Search Engine
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure