SEO Copywriting: How to Write Amazing Web Copy

by Paul Wilson


seo copywritingI have to admit that Dina Giolitto has become one my favorite bloggers on copywriting. The advice she offers and the way she writes is on the mark, clear, and fun. I recently read an old blog post of hers on how to write effective web copy and I felt she was right on target. She offers ten bits of advice but I only want to offer commentary on a couple of her tips. To really get a good understanding I would recommend that you take a look at what she has to say on the subject, and also follow her blog. ~Paul W.

Analyze the audience. I like to refer to this as the IG Principle (IG=Internet Grooming). I feel that so many people don’t groom themselves for the Internet when they start out. Not only do you need to understand the audience you are writing for, but more importantly you need to know how you want your audience to perceive you. Believe me, this is a lot easier to do than trying to understand your audience.

Adjust your tone. I have found that having a casual and friendly tone—even for large corporations—is much more effective in gaining your customers trust. However, I do recognize that this cannot always be the case. When deciding on your tone, do a competitive analysis of your competition’s websites. Take a gauge on their different tones and see what resonates with you best. Yet, I would never advocate copying their style. Do this to gain a better understanding on what’s out there. You should then add your creativity and magic in order to establish what’s best for your website.

Stay on track. Here’s a pet peeve of mine, that I often do! I have even seen billion dollar companies fall into this trap. The best way to stay on track is to have an outline for your different pages. An outline allows you to recognize the direction you should stay on and not deviate. No matter how cool the facts are if it’s not pertinent to your message leave it out.

Power up the headlines. Dina has another article on how to write powerful headlines that is worth reading. I don’t think people understand the power of titles when it comes to blogging. Have you noticed that most of my post titles have the keyword I am optimizing for and then the title afterwards. A lot of people have yet to realize that Google snatches your blog titles and indexes them with in hours of your posting. If this is the case then why not sneak in a few keywords. I have seen an increase in my traffic by doing this little trick.

Category: SEO Copywriting

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