When I quit Oracle I thought I would be blogging more. I felt that I would have the whole day to myself, and that I could blog all that I wanted. How very wrong I was!
Running your own company keeps you very, very busy. At Oracle if
I didn’t finish my work there was always tomorrow. As an entrepreneur it seems that everything needed to be done yesterday and that there is no tomorrow.
With this in mind, I am going to try to create a new tradition to keep me blogging—SEO Friday. I once heard about a company doing M&M Friday when they first started out. The owner couldn’t afford anything expensive, so every Friday he bought several large bags of M&Ms for his employees enjoyment. When the company grew bigger M&M Friday’s turned into a much more elaborate tradition of day long excursions and luncheons, but the name M&M Friday stuck (if anyone knows what company this is please let me know).
Being a true-blue-died-in-the-wool web marketer my M&Ms are SEO tidbits I’ve found throughout the week. There seems to be a large ebb and flow of dialogue on web marketing with my friends and associates throughout the week that never make it here on my blog.
So, SEO Friday’s won’t be in depth posts, but rather snidbits of information that hopefully will be helpful in your online adventures. Also, if you have any suggestions or want to add to SEO Friday just let me know. ~Paul W.
www.rsspieces.com – This is a real estate blog company, but it is also a good site for blogging and marketing tips in general. Lately, a friend of mine and I have been very keen on the subject of building back links. There is a really good post on back linking, it’s a bit antiquated (almost a year old), but I still found some very good information on the subject.
www.backlinkwatch.com – What’s the point of building a back link campaign if you don’t have a way to track it. I really like this site, because it will show you every site that links to your site—even if you have thousands of links. Pretty impressive, huh! I also like it because it shows you if the sites have nofollows or other little nuances you should know about.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure