There’s so many websites that require our email addresses these days that I truly can’t keep up with all the stuff I’m sent. This was the case with the email I read today from netmarketingmegacourse.com. I don’t ever remember visiting their site, but I have no doubt that I have. The email I received I thought was quite basic but also could be very helpful to some. I offer it to you so that you have one less email you need to figure out in your inbox. ~Paul W.
10 Web Site Design And Writing No-No’s
1. Don’t load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
2. Don’t use unnecessary words or phrases on your
site. You only have so much time to get your visitor’s
attention and interest; make ever word count.
3. Don’t make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don’t write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don’t push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
6. Don’t use site content your target audience isn’t
interested in. If people are coming to your site to
find info about fishing don’t include soccer content.
7. Don’t use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
8. Don’t use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
9. Don’t let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
10. Don’t forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure