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My business partner, Janet Meiners, recently did a post on Marketing Pilgrim that talked about a new religion—Googlism. Of course, this is a spoof done by Google, nonetheless, I felt it gave an adequate portrayal of Google’s popularity.
A while ago, I was so enamored with Google, and their superiority as a company that I wanted to name my first born Google DotCom Wilson. If it was a boy I was going to call him Goog, and if a girl Dotty—pathetically geeky, I know.
First, I am certain, no woman, after carrying a child for nine months, would allow a man to do this. Second, no man should be permitted to be a father if he is willing to subject his child to a lifetime of relentless teasing and persecution.
I truthfully cannot tell you what possessed me, even for a short while, to think this would be okay. I often found myself telling people that it is a rare day that you could write a press release about the birth of your child. Looking back on these words my only defense is that I must of been possessed by the evil marketing demon, a demon that plagues even the best of us.
I recently read an article about an Australian couple who wanted to name their son 4real. However, the government put a stop it. The couple put on the birth certificate Superman, but planned on still calling the newborn 4real. Which gave me the thought of how I could still placate my future wife with an ordinary vanilla name, but be able to slip in the nickname of Goog or Dotty…. hmm, this idea doesn’t seem as good of a press release 😉.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure