A Strong Case For Google+

by Paul Wilson

 

Like most of the Internet marketing world I signed up for G+ (a.k.a Google+ or Google Plus) right when it came out. I played with it for a few days, tried out different features, and then mostly forgot about it.

I still get notified when people add me to their circles, but I haven’t really engaged with the new social toy since its first launch. However, the below video makes a strong case on why I (and others who use Google products) should take G+ more seriously.

Yet, I still have to wonder if G+ will really live up to its hype, and what will happen if it doesn’t. There are plentiful Google initiatives which have met their demise over the years due to the lack luster of their services. Such Google products like:

  • Answers (RIP: November 28, 2006)
  • Audio Ads (RIP: February 12, 2009)
  • Browser Sync (RIP: June 2008)
  • Buzz (RIP: December 31, 2011)
  • Catalogs (January 2009)
  • Click-to-Call (RIP: 2007)
  • Deskbar (RIP: May 8, 2006)
  • Directory (RIP: July 20, 2011)
  • Dodgeball (RIP: January 14, 2009)
  • GOOG-411 (RIP: November 12, 2010)
  • Health (RIP: January 1, 2012)
  • Hello (RIP: May 15, 2008)
  • Jaiku (RIP: October 20, 2005)
  • Lively (December 31, 2008)
  • Mashup Editor (January 14, 2009)
  • Page Creator (RIP: 2008)
  • PowerMeter (RIP: September 16, 2011)
  • Public Service Search (RIP: February 2007)
  • Real Estate (RIP: February 10, 2011)
  • Related Links (RIP: April 30, 2007)
  • Ride Finder (RIP: October 2009)
  • SearchMash (RIP: November 24, 2008)
  • Send to Phone (RIP: August 28, 2008)
  • Sets (RIP: September 5, 2011)
  • Shared Stuff (RIP: March 30, 2009)
  • Wave (RIP: August 4, 2010)

That’s 26 initiatives I was able to find their burial date for. There were scores more that history (or wikipedia) has forgotten. When you look at how easy it is for Google to nix something which doesn’t work than it is not hard to believe that G+ may have the same fate.

Though, I believe G+ will be a rare case in which Google keeps it alive even if it is not widely successful. Currently, Google is pushing all their products towards G+, and killing those that don’t fit (Google Buzz anyone). We have already seen Google adjust their search algorthyms extensively for G+.

You may have also noticed, when logged into your Google account, that many of your friends’ G+ posts are showing up in your search stream. This is a big deal, as we are watching the next significant jump in search evolution from mechanical to social.

Pulling out my crystal ball I foretell that those who play early on with G+ will gain huge dividends in the long run. I am not always right, but if I am, the bet on G+ will be a big PLUS! ~Paul W. (follow me on my G+ account)

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