Did a free blogging class tonight with Janet. It was a small group in a woman’s home but it was a lot of fun. It always amazes me how the older generation really tries to learn this new technology. I struggle at times trying to understand the avalanche of information we get through cyber space and I grew up with it! Kudos to those that never give up improving themselves.
A thought which came to me tonight while teaching was why blogging has become so popular and important to the web. Content for the Internet is as important as water for the body, without either of these elements both entities will shrivel up and die. The more content we have the healthier our Internet is. That is why I have become a blogging evangelist. In the short time I’ve been blogging I have gotten my Mom, cousin, missionary friend, roommate, and several friends to either setup blogs or think about doing it (I’m still working on the thinking crowd).
I also recognize the importance of blogging offline. This is done by creating friend networks where we get together to learn from each other or to gain insight into someone’s expertise. This idea was given to me by Rob Merrill, who I met the other day. His idea was much more elaborate (which I won’t blog about), but basically his concept was offline blogging. I don’t think we do this enough. In the old days, before the teli, people would sit on their porches watching the sun set and blogged with their friends and family. They just never called it blogging, they called it enjoying life!
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure