Lately I have been pondering on the existence of Twitter. Truthfully, my first introduction to Twitter was quite pessimistic. I figured it to be the web’s version of reality television. It was just another tool that made it possible for us to follow people’s rather boring lives.
Several years ago this impression was identical to my feelings on blogging . It wasn’t until blogging stormed the business arena that I opened my eyes and mind to the unlimited possibilities. The geniuses of this mentality is also forming with Twitter. However, I don’t think currently Twitter has quite the luster that blogging has towards business and monetization.
Yet, I am certain that this will change and quickly. Below are five possible ways on how you can use Twitter for your own business. If anyone has actual stories of how they made money or used Twitter for their business please let me know. ~Paul W.
1. Communication Stream – This probably seems the most obvious. Twitter by nature is a communication stream. I could see businesses using Twitter to keep customers informed about the latest happenings of the company. I also read that Scoble “tweeted” the OpenSocial press conference yesterday. Talk about getting the news real time!
2. Marketing tool – Yet another fairly obvious suggestion. Twitter would be great in sending out affiliate links and product announcements. If you have a strong enough following you could even use Twitter to do a site or product launch. In fact, I wouldn’t be surprised to see companies paying twitterers (I think that word works) who have large networks to make company announcements for them.
3. People Pinging – Blogging software was developed with a built in ping system. Every time you write a post your software sends out a ping to inform the search engines of new content. I use this same concept with Twitter, but I ping people. In fact, until recently this was the only thing I used Twitter for. People pinging also works really well when you want people to digg or bookmark your posts. I’ve received the most diggs when I have invited those following me on Twitter to read and digg my post. (Take a look at TwitterPoster.com to begin to understand the power of people pinging)
4. Forward Tweets – This idea I stole from the forwarded emails that propagate throughout the web. Think of something cool and then twitter your friends asking them to twitter their friends and so on and so on. You might not get the reach of a forwarded email but there is no doubt you could drive some real traffic if your idea is unique enough.
5. Mass Journalism –Michael Krigsman has a post about the secret OpenSocial press conference between Scoble and his 7,000 users on Twitter. Scoble didn’t just share what was going on with the press conference, he relayed questions from his Twitter network to the Google executives. Now that is power! Twitter has and will continue to revolutionize journalism. No longer is the press an exclusive “good old boys’ club.”
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure