In my last post I talked about being a blogging evangelist. One person who was an easy convert was my own mother. I have spent the last few days walking her through the basic elements of setting up her blog and blogging. It didn’t take her long to figure it out and run with it. Actually, she has two blogs, one for the fiction book she wrote and one for her business. I still need to setup her business blog, but I have no doubts that it will be good.
We came up with the name MamaWebMarketing.com for her business blog. I am curious from the readers I have here of what you think of this name. Don’t be shy, if you don’t like it I want to hear about it. I actually am a fan of the name, it has character and a story. To convince my mom of this I told her about the company FatBottomLine.com. Here you have a name that plays off of “Fat Bottom” and “Bottom Line.” Now that’s definitely not a name you’re going to forget (nor will you forget their simple but to the point logo)!
However, what I am really excited about is my Mom’s book blog. My mom is bar-none one of the best story tellers you will ever meet. As a kid she would lay down with us at nap time and tell stories about our adventures on the Dream Train. The Dream Train took trips to magical places and my siblings and I would run into adventures that required our ingenuity and courage. I still remember the story about my little sister, Katie, putting on magical shoes that wouldn’t let her stop dancing. My brother, Steve, and I had to save Katie from a fate of eternal dancing. Oh, if all children could have a mother like mine, than life would truly be an experience.
So, here’s the plug for my mom’s blog, read it, enjoy it, love it. She is truly a famous author in the making!
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure