Welcome to MyMarketer, the blogging cubicle of Paul Wilson! Please feel free to subscribe to my rss, or let me know if you have any questions. Thanks for visiting!
I have been rather quiet here on MyMarketer. It’s not that I have given up on blogging or all the beauty that goes along with it. Rather I have my head somewhere else.
In January of this year my longtime friend and online pr expert, Janet Thaeler, and I decided to dive into Pinterest and understand how businesses can utilize the tidal wave of traffic that it generates.
From these endeavors we have been asked to speak and write about all things Pinterest. We were even featured in Mashable, with an infographic around PIO (Pinterest Image Optimization), which was a concept that stemmed from SEO background.
So, my Pinterest fascination (aka addiction) has pulled me away from here. I still hope to blog occasionally on MyMarketer, but I have decided if there is any content I want to create that has to do with Pinterest I will post in PinnableBusiness.com. Right now, that is everything.
I promise I won’t totally abandon my long time followers on here, but I do encourage to check out what Janet and I are doing. Pinterest, in my opinion, is one of the most engaging and enjoyable social networks I have come across. Hope to see you there, and feel free to follow my personal Pinterest boards (I am still working on MyMarketer’s Pinterest accounts). ~Paul
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure