Today I presented to a group of high school business teachers. My presentation was focused on three possible scenarios teachers could use when utilizing social media in the classroom.
The main problem I focused on was how the school district blocks most social media websites on their networks. There are very real and obvious reasons why schools are aggressively not allowing these sites (which I highlighted a few). Yet, it is apparent that the collective “we” is becoming more and more dependent on digital communication and schools are beginning to have discussions on how to safely inject social media into their curriculum.
I spent significant time researching this presentation, and gained an appreciation for the challenges high school teachers face. Once things calm down in my life I have plans to break apart my presentation into a series of blog posts that dive more into this topic.
Until then I have embedded below the prezi presentation I used today. Hopefully, it will be of some use to the many diligent teachers who are working tirelessly to prepare this future generation for the social digital age that is upon us.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
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