In 2005 I heard Paul Allen (the lesser) state that he believed Benjamin Franklin would be a blogger if he lived in our time. Over the years as I have become more enchanted with the blogosphere I have come to believe this more and more.
At the age of 15 “Ben” wrote under the pen name of “Mrs. Silence Dogood,” who Ben painted, through his words, as an opinionated middle-aged widow. The letters were published in his brother’s newspaper, the New England Courant, and became a subject of conversation throughout the town.
I can only image the opinions that Benjamin Franklin would form as a modern day blogger. For me blogging has been a great tool in reaching out to others and sharing my expertises.
In February of 2008 I sold my my professional blog, mymarketer.net, to an insurance marketing firm. To be honest, I wish I hadn’t. Over the last six months I felt I have lost my voice.
There were several false starts in trying to find my new voice. I first tried creating a twitter blog but really didn’t have the passion for twitter. Then not to long ago I created a blog like mymarketer, called ProgressiveCircle.com. However, after a few posts I received feedback that the name of the blog was too close to Progressive Insurance.
So, now I have decided to make Eckko my permanent professional blog (Read my update on returning back to MyMarketer) I hope to share my web marketing insights that I have acquired over the last nine years. And like Ben hopefully create a little “Silence Dogood” spot on the web for myself.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure