Last year I was I asked to speak on business blogging for a Northern Utah chamber of commerce. I was later interviewed by their local newspaper and they did an article on the presentation.
It is interesting reading the article a year later. My thoughts have not changed on how important blogging is to businesses. I feel like I am on a mission to change people’s perspectives of blogging. Most people believe that blogging is online journaling. Over the last several years I have seen how blogging (particularly WordPress) has transformed the internet.
Today on Twitter I came across my friend Ash Buckle’s new blog called: Reason To Blog. The purpose of his blog is to show how blogging can be used successfully to create, brand, and increase website traffic. I tip my hat to Ash for creating an insightful blog. I am always on the hunt for great examples to show people how blogging can be a powerful business tool.
It really is in your best interest to submerge yourself into the blogosphere. Not only will you find extremely helpful business tools but you will also begin to create a strong network that will only further help you get out your message. As I stated to the reporter who interviewed me: “…I think that if a business doesn’t have a blog in the future, it could be like a business not having a Web site today.”
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure