Yet another great day at PubCon. Unfortunately, I was up until 4am watching some great shows on Hulu. Has anyone noticed that there seems to be better viewing content on the web these days than on regular network television? It seems that it is hard to go bed at a decent hour this week—I just don’t have my beautiful wife here to motivate me to go to bed early =). Boy do I miss her!
Okay, I am done with my sentimentalism. I do have to apologize in advance about this post. I know that if I sit down and reformat Thursday’s PubCon notes that you will never get this post. So, here are my raw notes in all their imperfections. If you have any questions of clarification let me know.
PubCon Day 3: Duplicate Content, Link Buying, Link Building, Link Bait, Search Engine Smackdown
10:15 – Getting Rid of Duplicate Content Issues Once and For All
Ben D’Angelo – Google (has been with Google for 3 years)
Duplicate content within your website – Multiple URLs pointing to the same page, similar pages
Different language same content is not a problem
The guiding pricinple behind the duplicate rule is wanting to have one url behind one piece of content. If you are searching you don’t want multiple results with the same content.
Duplicate content filter saves Google resources by not crawling unnecessary information.
The most common duplicant content is having two urls, one url with www and one without.
Printable versions of pages are seen as duplicate content
If you want to have control over your duplicant content what can you do?
For exact dupes:301
Google webmaster tools can do the same thing
For near duplicates: noindex/robots.txt
Different languages are not considered duplicate content.
URL parameters: Put data which does not affect the substance of a a page in a cookie.
Generally, duplicate content is seen with Google as just a filter: it will not destroy your website (this isn’t a penalty)
Another important aspect of spotting duplicate content is finding pages with the same title tag and meta tags. When you go to google and do a search and see the phrase: “click here to similar results.” This happens when you have the same title and meta tags
Don’t worry about scrapers or proxies too much; they generally don’t affect your rankings
If you are concerned, file a DMCA request (google.com/dmca)
Avoid duplicate URLS/sites
Generate unique, compelling content for users
Don’t be overly concerned with duplicate content
Let us know about any issues at the google webmaster help forum.
Priyank Garg – Yahoo (has a sore throat)
Less likely to extract links from known duplicate pages
Less likely to crawl duplicate websites
Do not like mixing and matching content to avoid duplicate content
Better ranking due to reduced link juice fragmentation (if you have links on duplicate content the link juice will be redirected to the one page of original content, thus helping your ranking – moderater asked)
301 is not the most efficient use robot.txt. Two crawls happen when you use a 301 redirect.
Some sites have had 20 million pages of duplicate content cleaned with a single rule
Derrick Wheeler – Live.com (does in house SEO for Microsoft)
Famous for the CIRTA phrase (Crawl, Index, Rank, Traffic, Action).
Duplicate content is a major problem for Microsoft
How do I take control of my own duplicate content and not just expect the search engines to take care of your content
[not sure what he was talking about concerning parameters in your url “Link to URLs with parameters always in the same order”]
Don’t assume engines cannot follow javscript
Get a regular crawl report of your website
Anytime you have see “compare” or “sort” in your url be prepared for duplicant content spider trap.
Anytime you see “email a friend” think duplicate
11:30am – Linkfluence : How To Buy Links With Maximum Juice and Minimum Risk John Lessnau – Founder of LinkAdage
A lot of paranoid people out there due to Google lowering the page rank
What is a safe page paid link – A link should be in relevant text.
Footer or sidebar links are in dangerous areas.
It’s very hard for people to say that you paid for a link found in text.
You want to be the only paid link on the entire page and if possible on the site.
If you get sites that sells tons of links you make it more risky for you.
Have lots of variation of your anchored text
Link should be on inside pages
Link should be a long term
Do link buying in moderation – don’t go crazy
Home pages are the most powerful links, but inside pages are safer.
Another advantage of buying inside page links is that they are generally cheaper.
Newer sites should only buy 50 to 100 links when starting out.
What’s a powerful link? Hosted websites that have good rankings. Hosted web site that have lots of natural links. Hosted website that are not a link seller
Search google for various keywords phrases you want to rank for.
Look through the results for websites and web pages where your link would fit
Verify that the potiential link partner is not a major link seller or buyer
Contact the webmaster (best if you can call them) and make a fair offer for your link.
Your links should pass a manual review of anyone looking to report their competitors for personal gain
After the buy you should monitor your links to make sure they stay up and the host sites stay clean
Use your rankings as a spring board to gaining natural links
Keep making your site better
No when to quit buying links. Don’t just keep buying and buying because that just puts a targer on your head.
Rand Fishkin – CEO of SEOMoz
By sponsoring locate events you can get some backlinks
Give to nonprofits to get links. Locate sponsorship page/links
Nice thing abut giving nonprofits is that it is a corporate write-off
Buy content but try just buying one page on a blog
Use blogger product reviews to get links
Use content partnership
John McCain’s campaign paid to create a blogging network to push out their message
Media sites that link out tend to get more links in.
The google link command has been broken for years
Personally recommends Magestic SEO
Visit seomoz.org to download the presentation
Aaron Wall – Founder of SEOBook.com
There are several alternatives to buying links.
Syndicate content – write a guest article
Barter – give stuff away
Offer discounts on your products (big in educations)
Buy competing websites
Public relations and follow up (you want to keep pushing the idea for more links)
Encouraging Organic Links
Cumulative advantage means people vote differently when they think others are doing the samething as they are
make your site look popular
have a regular editoral voice
encourage community participation
Show social proof
have a beautiful designed site
Show signs of credibility
Yahoo Directory is still a credible source to get a paid link
Pick the best category to be on
Up until a month ago Google recommend Yahoo Direction
The directory Purge of 2007
Direct Quote: “the parts of the web which are active beat out the parts of the web that are inactive.
Use Adwords Ads for Linkbait
Buy adwords for a wide basket of related keywords
Awards – the more creative and interactive you make the award the better
1:30pm – Real-World Low-Risk, High-Reward Link Building Strategies Eric Enge – President of Stone Temple Consulting
Eric just spoke mainly about social media, and didn’t really share anything new to the discussion. I did find it interesting that the Digg Demographic is 13-28 year old males.
Rebecca Kelley – Search Marketing Consultant for SEOMoz
Find Brand Mentions, ask for a link
Indentify broken inbound links
Take advantage of broken links to your competitors
Findout who’s linking to your competitors
Take advantage of confirmation emails – encourage people to link to you if they like you.
Embed links in widgets, badges, banners
Create some link bait
Gave a personal plug for her boyfriend
Greg Hartnett – President of BestoftheWeb.com
Directories are not paid links.
Good Directories have a history, contain great resources, have populated categories, are designed for the user, dd lots of sites – not just paid submits
Is it a labor of love? Does it feel good to you?
Can I list my website multiple times? Yes, it’s called deep linking.
Directory and search engines need our sites to have good content.
Is the Yahoo directory still worth it? Yes, has an aged, trusted domain.
Primary hub of internet mapping
Is the ODP Corrupt? No, Could have corrupt dmoz editors, but a few don’t represent the whole.
Which of the directories are considered the most trustworthy? Yahoo, DMOZ, BestoftheWeb, Business.com, Librarians Internet Index LII.org
Where can I submit my blog? Yahoo, Dmoz, BOTW, Blog directory
Search Engine Journal has a great post on blog directories
Roger Montti – Founder and Owner of MartiniBuster
.edu’s may not be a magic bullet
Just about any black hat technique can be turned into a white hat technique
Blog widgets (gave an example of a golf ball widget that had a nofollow on it)
Form spam – If you are an expert in your area. You can go to the form and give your opinion with your link in your signature. Form moderators love you.
Google is getting 1 million spam reports a day
Tricking google days are behind us
2:50pm – Community Hacking – 96 Baiting Strategies You Can Employ
Bill Hartzer – Search Engine Optimization Manager for Vizion Interactive
Target group in sectors and by topic
Tell them what they want to hear
Point out problems with the industry
Gave an example of large companies paying for the term “keyword” because they copied straight from their excel sheet their keywords, and at the top was of the sheet was the word “keyword”
Jane Copeland – Search Marketing Consultant for SEOMoz
Blogged through her presentation
Todd Malicoat – Independent Marketing Consultant for Meta4creations
Mainly focused on how to utilize digg. Need to get the linkbait hooks slide when it comes out.
Ian Ring – Moderator at WebmasterWorld.com
Gave a in depth presentation on a new idea of his called genetic algorithms. Really didn’t understand what he was trying to convey to us. Checkout biostyle.ianring.com to see what he is talking about.
4:10pm – Super Session : Search Engines and Webmasters – aka: The Search Engine Smackdown
Nathan Buggia – Live Search Webmaster Central, Lead Program Manager for Microsoft
Working to deliver the best search results
webmaster.live.com tells you why you have been penalized
they have a three day window requirement to address your complaint or question
Sean Suchter – VP of Yahoo! Search Technology Engineering
Trying to get beyond the 10 blue links
Had fun adding the music player into the search results (plays full clips)
Working hard on SearchMonkey and Boss
Examples of Boss: 4hoursearch.com, playersearch.com, newsline.com, tianoma.com
Matt Cutts – Software Engineer of Google
Fun tools: Google Suggest, 2001 search index, ability to track the flu
Google trends for websites (looks a lot like alexa)
Using OSR to find text in images
Google has become better at crawling flash, but keep in mind that iPhones doesn’t handle flash
Google has become more proficient in handle keyword gibberish
“14 lines of Java Script” helps with 404.
Google doesn’t hate SEO. Yesterday, they published a 30 page guide for SEO.
Hacking is going to become more common in 2009
Blackhat moves towards being outright illegal
Direct Quote: “In 2009 you might consider yourself more than just an SEO expert.”
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure