After reading Mat’s article I did some research to see if I could find other great free websites that help with the local search quest. Unlike Mat’s post I do not know if these are great traffic sources or not (which is why I highly recommend reading Mat’s suggestions). However, you never know, you might find a diamond in a pile of coal. So, here is what I discovered:
1. CitySearch – It seems most of the website I found claiming to be a local search engine or directory where scraping CitySearch. Unfortunately, at the time of this writing CitySearch was down. However, I am sure it was just for the ten minutes I tried to access the website, since I’ve seen CitySearch around for years.
2. Insider Pages – When you click on See More Cities on their home page you are directed to a page that shows you the most reviewed cities, with a number next to the city for how many reviews the city has. If you are looking for traffic than I would see if your city falls into a category with a lot of reviews. This shows a good sign of strong community activity. I did check to see if the reviews are indexed, which they are. So, there is SEO value in using Insider Pages as well. FYI, to add your company you have to first sign up.
3. True Local – To be honest this is kind of a ghetto site, particularly since they still show a 2007 copyright right in the middle of their home page. Definitely not a way to build trust. However, I am sure it wouldn’t hurt to see if you can at least get a backlink from them. I did like that the site made it easy for you to sign-up your business, which is more than I can say for the next website on this list.
4. Live Local Search – We all love to hate Microsoft, but they really make it easy to hate them when they show no clear path in being able to list your company. I finally found the sign-up but it took me watching a youtube tutorial before I found it. Yes, having it under webmaster might seem intuitive, but when it’s next to Advertise than it suddenly does not become so clear. Anyway, Mat shares Google and Yahoo Local Search and I figured I would share the runt of the search engine pack to sum up the big three local search.
5. Kosmix -I learned about this search engine from a CNET article I read this morning. It’s got a ton of funding and already receives 11 million visitors a month to it. I found it interesting that if you wanted to add your website you had to email them (firstname.lastname@example.org). I can’t imagine that lasting too long if they get really big.
Here are my additions to Mat’s stellar post. I plan on trying out all of Mat’s suggestions and mine in the very near future, and I will keep you posted. If anyone has tried these sites or has more websites to add let me know. ~Paul W.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure