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(click on the links to see the top 100 google results)
My good friend over at The Flaming Monkey Nostrils Blog (you’ve got to love blog names these days) brought this to my attention about 20 minutes ago. He had me do a search for “google keyword tool” and google.com doesn’t show up. I always use the google keyword tool and usually type in “keyword tool,” since they always rank #1. However, when I did a search they did not show up.
I then tried google translate, google labs, google analytics, google maps, and google earth. Not one had the dot com show up. The dot uk or dot org might show up but never the dot com. The real kicker was when I did a search for just Google and only the dot org showed up in the top 100 results. I can only imagine that google’s own algorythm has penalized its very own domain. That’s a big fat FAIL on Google’s part!
It sounds like Google’s algorithm now heavily weights recency of content, so pages such as Google.com that never (or hardly never) have new content (textual content, anyway) fall down in the rankings. Perhaps I’m just spreading SEO myths, but it looks like it might be true. With the recent PR update, one of my sites changed from a 4 to a 3. I recently changed content to the homepage, and now it’s back up to a 4. I don’t know how that could happen since I thought PR is pushed public only every three or four months, but there you have it. OR The fact that the content on the homepage had been Latin gibberish and now it’s English blabbering might also have had something to do with it
Brandan- Thanks for your comments. I have noticed that Google is updating page rank a lot sooner than it used to.
As for Google’s page rank going down, we (the seo team) have noticed that Google is, once again, making page rank more difficult. What was deemed before as page rank 4 is now 2.5 or 3. There really isn’t a change in the algorithm, but more emphasis on strong backlinks.
I have also noticed a resurfacing emphasis on exact keyword match with your domain. I have several domains that are exact match for high volume keywords. A couple of years ago keyword matches were what won the search engine game. Google, however, changed this in the beginning of 2008, but it looks like they have changed back the algorithm about three months ago. However, dashes still kill exact matches.
Anyway, hope those answers help. Thanks for being a faithful reader. ~Paul
(click on the links to see the top 100 google results)
FAIL…ha ha! That’s awesome.
Paul,
It sounds like Google’s algorithm now heavily weights recency of content, so pages such as Google.com that never (or hardly never) have new content (textual content, anyway) fall down in the rankings. Perhaps I’m just spreading SEO myths, but it looks like it might be true. With the recent PR update, one of my sites changed from a 4 to a 3. I recently changed content to the homepage, and now it’s back up to a 4. I don’t know how that could happen since I thought PR is pushed public only every three or four months, but there you have it. OR The fact that the content on the homepage had been Latin gibberish and now it’s English blabbering might also have had something to do with it
Oh, I also want to ask if you’ve heard the same thing about the change to the algorithm, or if it’s not true, why have page ranks gone down.
Brandan- Thanks for your comments. I have noticed that Google is updating page rank a lot sooner than it used to.
As for Google’s page rank going down, we (the seo team) have noticed that Google is, once again, making page rank more difficult. What was deemed before as page rank 4 is now 2.5 or 3. There really isn’t a change in the algorithm, but more emphasis on strong backlinks.
I have also noticed a resurfacing emphasis on exact keyword match with your domain. I have several domains that are exact match for high volume keywords. A couple of years ago keyword matches were what won the search engine game. Google, however, changed this in the beginning of 2008, but it looks like they have changed back the algorithm about three months ago. However, dashes still kill exact matches.
Anyway, hope those answers help. Thanks for being a faithful reader. ~Paul