I am not sure if it is viralness, virality, or viralosity, but lately I have been thinking a lot of what it takes to make a video go viral. I’ve seen how the Will It Blend campaign has done wonders for BlendTec. However, at PubCon many of the speakers spoke out against trying to game your own viral video, because it rarely works, and if it does the traffic earned isn’t quality traffic (usually look-e-lous). I am not sure I agree, but I personally have no experience in generating a viral video.
I have created several viral websites (example 1, 2), and know that a lot of the popularity comes from current events. That is why viral attempts like the below video from corporate America in my opinion rarely work.
However, I do believe it is possible to do viral campaigns and be successful with them. Seth Godin has proselyted his purple cow theory—be different, and you will see results. I just don’t think cute babies will cut it any more unless it is surrounded by hot topics like the resent proposition 8 in California.
Here’s a good youtube example of marketing campaigns being different. I also like the irony of the video taking advantage of other people’s creativity in order for the youtube video to be creative.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure