7 SEO Copywriting Tips To Help Your Blog Rank Well

by Paul Wilson


Today I was asked to provide a quick tutorial on how to incorporate SEO Copywriting into a blog post. It’s amazing the journey I have traveled just in the last year on this subject. A year ago, I would have heavily emphasized on keyword density, LSI, and pyramid writing. Now, I am a firm believer that SEO Copywriting follows more the traditional route of good writing. If you have a solid article that is centered on a couple of your keywords you will be fine. However, there are a couple more tips that will help you do better in the search engines. There are definitely more than just these seven, but these tips are the top ones on my list. Hope they help. ~Paul W.

7 SEO Writing Tips

  1. Post Title: Just like your Page Title Tag your Post Title is very important. Have your title compelling but be sure to add your the keyword you are focusing on into the title. If your theme is optimized correctly with H1 and H2 tags than you will see these posts pick up traffic in the search engines quicker. Interesting note, I have found that the closer I have my keyword to the beginning of the title the better I do in the search engines.
  2. Post Permalink: Underneath the post title is where you can edit the actual URL of the post, also know as the permalink. I personally edit the url to only have the keyword I am focusing on. This technique works really well in Yahoo. With Yahoo exact keyword matches still help you move up in the rankings (I’ve seen people snag top 10 rankings doing this method). So, if your keyword is “Physician Jobs,” and your title is “Physician Jobs – The Truth Behind The Stethoscope!” you would want your url to be: http://blogname.com/physician-jobs. Important Note: Be sure that your overall blog permalink settings are correct. Go to Settings—>Permalinks and select any of the settings that show “sample post” in the example. I personally use the custom setting and just put in /%postname%/, but having the date or month before this setting is just fine.
  3. Content: Within your content you want to sprinkle the keywords you are focusing on throughout the text. There really is no magic number to how often you should use the keyword. A good rule thumb is to have the keyword in every paragraph. If that is not possible, don’t sweat it. However, do try to have the keyword at least four to five times in a 500 word post (roughly one keyword per 100 words).
  4. Anchored Text: The visible, hyperlinked text on a web page is considered anchored text. It’s often underlined and/or a different color than the rest of the copy. It’s important to have your keyword at least once as an anchored text in your post. It doesn’t hurt to have multiple anchored texts of the same keyword. However, make sure that the anchored text doesn’t point to the same web page.
  5. Tags: Tags refer to micro-categories for the blog. This is a great place to add misspellings and other variations of the keyword. I personally haven’t dived into tagging but I have friends who have seen great success making sure they tag every post (learn more about my beliefs on tags).
  6. Categories: I mainly use the categories for focusing on the overall keywords of the blog. Categories offer the search bots a plethora of keyword rich content centered around specific categories. You can always add categories that are not focused around your keywords but always be sure to add your post to at least one keyword category.
  7. Page Title & Post Description : I am a big fan of the HeadSpace plugin. Once you install this plugin you find under the visual editor in each of your posts a field called HeadSpace, which has a page title and description. The Page Title should just have your keyword; whereas, I use the Description by copying two two sentences from my post (that have my keyword) and inserting in. These are incredibly important since this is what you will find in the search engines. Note: A lot of other bloggers use the All In One SEO plugin. This will work as well. I just started with HeadSpace and have never had reason to leave.

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