I have the great honor everyday this week to teach marketing to Ms. Draper’s 6th grade class. Today was our first day going over all the essentials: web safety, the purpose of business, the different types of business, goals, and of course blogging. My hopes for this class is to show that anyone can make money on the web—yes, even at the age of 11 and 12. Also, I will be having the kids coming on my blog and leaving comments. If you have any pearls of wisdom you want to teach please don’t hesitate. Below are the topics we covered in class and what the kids had to say about them.
What type of business can you do?
How can you protect yourself from going to bad sites on the Internet?
Have parental controls
Don’t talk to people you don’t know
Tips which Paul recommends on how you can be safe on the Internet.
Have a list of safe sites that your parents approve of
Go to Google and then type in the website in the search bar
Let someone know you are on the Internet
Have the computer in a visible place.
Why do business?
Just for fun
To create a good life
Gain more knowledge
To buy stuff you need and want
Something new that you learned today.
A blog stands for a web log, and it’s where you can type stuff on a website and have someone respond.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure