One thing that makes WordPress such a great SEO tool is its permalinks. Instead of having dynamic urls that look like they are cursing at you (?%$!), wordpress allows you to create SEO friendly urls found in the settings section. You have several options on how to structure your permalinks, and depending on what you want will ultimately be the deciding factor on how you should do it. Here are some recommendations:
/%postname%/ – There are several benefits in having your permalinks like this. First, your link doesn’t look dated when google indexes your page. When your post pulls up in the search engines people won’t be deterred from clicking on it because of the date in the url. The second nice thing about this permalink structure is that if you write good titles you can increase your clicks as well. This is how I have done my permalinks for years. It has only been recently that I have switched over to the next possible permalink structure.
/%category%/%postname%/ – I switched to this style of permalinks after reading yoast.com’s WordPress SEO. Using this structure helps me focus on both the search engines and conversion. I am a big proponent of keyword categories. Having keyword categories helps you feed the search bots sections of your website that heavily focus on your keywords. By focusing your url around a category and post title you gain a lot benefits. First, you are able to have your keyword in the url without necessarily having it in your blog post title (though, I would recommend having it there as well). If you feel that your post title will convert better in the search engines worded a unique way, you are not hindered to also include the keyword in the title. If you select your post to be in a keyword category the url will reflect that selection. Secondly, adding categories to your permalink gives just one more place to optimize your keywords. You can have the plural form of a keyword in your category and the singular form in your post title—allowing you to rank on both forms of the keyword.
/%year%/%monthnum%/%category%/%postname%/ – The only reason I would advocate this structure is if you are trying to get your posts into Google News. Since google’s mistake of listing an out dated article on United Airlines bankruptcy having the dates in the url have increased in importance. As mentioned in the first permalink structure you increase the chance of people clicking on an older post. However, receiving Google News traffic may outweigh this set back.
Note: All three of these structures must be used in the custom setting in the Permalink section. Just simply copy and paste the structure you prefer and you should be ready to go
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure