I still have several blogs that are on WordPress 2.6.1. Recently, I received the following notification from my host:
“Please note that versions of WordPress older than 2.6.5 have known vulnerabilities and can be potentially exploited to deface your website (or any under the same user account), send spam, run phishing scams, or similarly detrimental (and possibly illegal) activity.”
“The current version of WordPress (available at wordpress.org or via DreamHost’s One-Click feature) is 2.7. It is important that you update WordPress as soon as possible to secure your sites. If these are old or unused copies of WordPress, please remove them from the server or move them out of the active domain directory.”
I got into a discussion with two of my friends about the email. We were trying to understand why people were motivated to hack a site. One friend suggested that people were motivated by three things: Money, Power, and Fame.
Obviously, people hacking WordPress are definitely in it for the power. The power they have over your site. Money could also be a motivator, since they could use your blog to spam the universe (which I guess ties into fame as well…or maybe infamous).
I looked at why I am so motivated to start all over again in the blogosphere. Why do I keep writing? I do find great satisfaction in teaching people (fame), but I also learned from my old blog that blogging is one of the best tools for networking (money). There is no doubt that having my beliefs and wisdom influence the minds of my readers (power) also pushes me to blog on a Tuesday evening instead of going home.
Yet, even with all that I believe that the blogosphere is littered with blogs that lost motivation. They started out strong but over the long months the vision of money, power, and fame disapated.
I actually asked several people what they thought the bare minimum exercise was to stay healthy. Most of the answers were 2 to 3 hours a week. Believe it or not, the article shows research which proves that the minimum amount of rigourous exercise you need a week is 7 minutes. That’s right, I said 7 minutes a week, not a day.
I found this fascinating since I don’t exercise at all (which is going to change). I also found it fascinating to how it correlates really well to blogging or affiliate marketing. I think more people would have an active blog or affiliate site if they only felt they need to do 7 minutes a week on it.
However, the catch of the article is that you have to do 7 minutes of arduous exercise. Oftentimes, I have caught myself of just playing around on my blog. Tinkering with plugins or trying out new themes. Both activities can be good but don’t give the real meat to the blog—content.
Content is what kills most blogs. People just don’t want to take the time to sit down and write. I know I am quite guilty of this blogging sin. However, as much as many people may disdain creating content it really is the exercise that keeps your blog healthy.
Anyway, this post went in an unintended direction. I originally was going to talk about how to combat WordPress hackers. However, fighting off power/money/fame hungry hackers doesn’t matter if you haven’t at least done the bare minimum in keeping your blog healthy! Happy Blogging (even if it is only for 7 minutes)! ~Paul W.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure