I know the economy is struggling, but I was a bit surprised when I stumbled across a NPR story of an Idaho high school selling advertising on their test sheets. It has been over a year since this was reported and I am curious to know how successful this experiment of extreme personalized marketing panned out. Did it help bring in significant amount of funds, and did the advertising businesses feel that they where able to receive an ROI on their advertisements?
This is a unique case study and it makes me wonder how ethical it is to penetrate the academic veil. I know we have advertisements in the schools, like vending machines and other healthy alternatives =), but I wonder what damage we do when we start prostituting the actual learning environment. To me, having interruption advertising on the test teaches the kids that nothing is above the principle of making money.
If you are going to have advertising on the test, you might as well put advertising on the school toilet paper! You definitely would get more views, though you would be competing against the creative artwork and slogans found on the walls of the stalls.
Blah, blah, blah, everyone is doing it. The web is littered with unoriginality. Find what makes you unique and stay with it. Vow to be unique. Example:3 Doors Down—A True SEO Music Video Ü
2. Blog imperfectly
Give yourself a time limit when writing a post and then publish it when you hit the deadline. Published imperfection is progress. Unpublished perfection is worthless. Vow to have flaws. Example: My Imperfect Plan
3. Blog the future
Anyone can tear apart the past. Look into the future and take a chance on what might not be. Not only does it help you look for possible opportunities, but it also gives your blog unique perspective. Vow to guess the future. Example: The Day Search Engines Died!
1. Be unique 2. Give more than you take 3. Do one task at a time 4. Find and resolve problems 4. Access others' knowledge 5. Listen to feedback 6. Learn to be inquisitive 7. Test, test, test 7. Distinguish sense from nonsense 8. Grow from mistakes 9. Accept change as inevitable 10. Befriend your competition 11. Study different industries 12. Learn to build not game 13. Understand the motivation of emotion 14. Work for yourself 15. Build loyalty 16. Don't fear failure 17. Study the past, critique the future 18. Ignite users' curiosity 19. Allow creativity to flourish 20. Never give up
Top Search Marketing Mistakes
* Mistaking CTR for Conversion * Not using negative keywords * Unoptimized landing pages * Using all default settings * Ignoring tracking results * Not using Geo-Targeting * Not using Day Parting * Not proofreading your ads * Only using Broad Match * Giving up too soon
* Unoptimized title tags * Poor content * Slow site speed * Ignoring social media * Forgetting about conversion * Not staying current on SEO changes * Using splash pages * Overuse of Ajax * An unbalanced backlink profile * Ignoring site structure