Archive for the ‘Inbound Marketing’ Category.

A Case Study On How Personalized Marketing Went Too Far

by Paul Wilson

A Case Study On How Personalized Marketing Went Too Far

Editor’s Note: Please read the CEO of Keepy, Offir Gutelzon‘s, response in the comments below. Not only did he comment on this article and my Facebook page, but he also personally spoke with me on the phone about my article. The call was polite, civil, and frankly, humble on his end. He spoke candidly about the mistakes made and his reasoning behind some of their tactics.

Offir has agreed to provide a follow-up post that shares the lessons learned from this campaign and a response to my criticisms. I will link to his post once up. I’m leaving the original article in its entirety as a cautionary tale for future companies on the dangers of going too far with personal marketing.

 
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The Type of Marketing Unicorns You Want

by Paul Wilson

The Type of Marketing Unicorns You Want

Unicorn art by SilverGryphon8 (labeled for reuse and modifications in Google Image Search)

I am in the middle of building a marketing team for my company and it’s hard to not have the mindset to go after the mythical unicorn (the best of the best) to fill the different positions. I created this meme as a reminder of the type of unicorns I should be looking for.

 
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How to Effectively Crowdsource Your Design

by Paul Wilson

From 2005 to 2008 I successfully ran a “one man shop” web development company with only knowing the basics in web design and development. However, what I didn’t know in design and programming I made up by thoroughly knowing outsourcing, crowdsourcing, and project management. If you look at my gallery page you will see just a few of the projects I did during that time.

I am often asked to teach these business methods to others, and over the years I have developed a series of lessons to help facilitate these requests. I have been meaning to publish these lessons as an ebook, but with all that is currently going on in my life I don’t see it happening any time soon. So, instead of waiting for that someday to come I have decided to publish the lesson that is most requested—crowdsourcing.

Basically, crowdsourcing is utilizing the masses to do a task. For example, threadless.com uses a community of designers for each of their t-shirts. The designer who has a design selected from the crowd receives royalties from Threadless when the t-shirt is made and sold. Another good example of a company who truly understands crowdsourcing is Quirky.com. Quirky created a business model that has the crowd come up with new inventions. The invention that is selected will be made and marketed, and like Threadless, the inventor gets a royalty.

 
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My Imperfect Plan

by Paul Wilson

My Imperfect Plan

General George Patton once stated, “…an imperfect plan implemented immediately and violently will always succeed better than a perfect plan.” That is how I feel with the design and layout of the new MyMarketer.

I actually took my site down for 12 days to work and implement on the design. After almost two weeks of work I still had a lot of bugs (just try out the navigation drop down menu) and I was not completely satisfied with the design.

 
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The Adorable Face of Affiliate Marketing

by Paul Wilson

The Adorable Face of Affiliate Marketing

I am always a sucker for swag, particularly cool swag. So, when Affiliate.com offered to send me their cool shirt I couldn’t resist. However, the condition of receiving this great swag was that I did a post on how I wear the shirt. Well, we received the shirt and I realized as cool as the shirt was, it looks far better on someone else—my 10 month old daughter.

Meet Chloe

 
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The Problem of Sustainability

by Paul Wilson

The Problem of Sustainability
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No matter how great and destructive your problems may seem now, remberer, you're probably only seeing the tip of them.

So, this last week I have been in Las Vegas taking a Java Boot Camp course.  Frankly, it has been a rough go for me. Having been on the marketing side for so long my mind just doesn’t want to simulate into the “everything must have a defining class” universe.

This being the case, my mind is always looking for creative outlets—even in my java reading. Yes, it is possible to do this. In fact, I found a spectacular quote that relates well to personal web marketing:

 
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Notes from PubCon 2008 (Thursday)

by Paul Wilson

Notes from PubCon 2008 (Thursday)

Yet another great day at PubCon. Unfortunately, I was up until 4am watching some great shows on Hulu. Has anyone noticed that there seems to be better viewing content on the web these days than on regular network television? It seems that it is hard to go bed at a decent hour this week—I just don’t have my beautiful wife here to motivate me to go to bed early =). Boy do I miss her!

Okay, I am done with my sentimentalism. I do have to apologize in advance about this post. I know that if I sit down and reformat Thursday’s PubCon notes that you will never get this post. So, here are my raw notes in all their imperfections. If you have any questions of clarification let me know.

PubCon Day 3: Duplicate Content, Link Buying, Link Building, Link Bait, Search Engine Smackdown
10:15 – Getting Rid of Duplicate Content Issues Once and For All

 
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Notes from PubCon (Wednesday) 2008

by Paul Wilson

Notes from PubCon (Wednesday) 2008

I was told that PubCon evenings were all about staying out late and drinking your liver away. Yes, I was up late last night, but since I don’t drink I was transcribing my session notes instead for your enjoyment. Hopefully, this evening will be a little easier.

I have to admit that I am a schwag junky, and PubCon has not disappointed me. I will post all the schwag I got shortly.

PubCon Day 2: Viral Videos, Competition Analysis, Copywriting, Misc
George Wright – VP Marketing & Sales of Blendtec (Opening Speaker)

George is the mastermind behind the viral campaign of willitblend.com. I am sure many of people have seen the blender videos that will blend whatever you suggest. If not, check it out here:

 
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Notes From PubCon 2008 (Tuesday)

by Paul Wilson

Notes From PubCon 2008 (Tuesday)

Image From jordankasteler.com/utah-seo-pro-blog

Note: I “borrowed” the image for this post from another Utah SEO web marketer. It’s a great depiction on how PubCon first got started—in a pub.

I am here in Las Vegas attending PubCon. It’s kind of a long story of why I am here, and I will spare you the details. However, I can say that I wish a few of my web marketing buddies could of joined me for this. There is so much information being offered and so many people to network with, that it is a little overwhelming doing it solo.

 
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The Price Tag of Affiliate Marketing

by Paul Wilson

The Price Tag of Affiliate Marketing

Jared is a  Nutrition & Exercise Consultant, over the last few weeks he has been consulting me on my overall health. Sitting behind a computer most of my days makes it imparative for me to get a hold of my exercise and diet, particularly since my wife demands that I make it to our 50th anniversary. If I am going to live until 80 I am going to have to do more than typing as exercise.

Jared shared with me that his company has an affiliate program that he wants to take advantage of. However, before he jumped into any web marketing strategies he wanted a price tag to share with his wife. When I started internet marketing I wish I had thought to ask this question. So, below is a breakdown of the costs Jared would incur going forward with his company’s affiliate marketing plan.

Domain Name – $10/year. You have two paths you can walk with affiliate marketing. You can either focus on promoting your affiliate link with or without a website. It is possible to be successful without a website, but affiliate marketing is a lot easier when you can control your web eco-system. To begin your website you need to have domain name. However, don’t make the mistake of buying a domain from Network Solutions or Register.com. These registars have always overcharged for domains.  Be sure to not pay more than $10 a year for your website name. Personally, I use Godaddy to buy a good dot com, but there are many registars that offer inexpensive domains. Note: when deciding on a good domain be sure to try to incorporate your keyword phrase you are trying to rank on. That way if someone links to your website you won’t have to worry about whether they linked to your site with the right anchored text.

 
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