I had the opportunity to meet Seth Godin when he came to Salt Lake in 2007—quite an amazing man. I own a lot of his books and see him as one of the great marketing thinkers and philosophers of all time.
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Back in January my long time friend, Eric Proffitt, called me and said he had a crazy idea he wanted to share with me. First, though, before I share his idea I have to give a little background on Eric.
I’ve know Eric for 13 years and ever since I’ve known him he has sang like [...]
I had to laugh when I came across the error in this ad. It makes it even more funny that the ad is promoting an institution of “Higher Education.” Let this be a lesson to always proof read your ad campaigns before launching them. ~Paul W.
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My good friend Jenny emailed me the below excerpt last Friday morning:
I was woken up about 6:30 with a banging on my door (my neighbour) telling me that my car had been broken into and so was hers and the cops were on their way. I panicked at first thinking of my golf clubs [...]
Recently I was invited to teach web marketing at a local community college. When asking the class what the first step of marketing was I received an overwhelming answer of SEO.
This seems to be the vast perception of internet marketing. However, there are actually two steps one should take before even beginning search engine optimization. [...]
The last several posts have been about my mistake in not branding my blog right. Recently I stumbled across a cool website, brandidentityguru.com, that helps you determine how strong your branding is.
There were several things that I found really interesting. First, was the Branding Test. This little quiz has you go through 12 questions [...]
Wikipedia is an interesting beast when it comes to marketing. I’ve learned this lesson from the article Scott wrote on me in Wikipedia.
My business partner Janet completely freaked when she heard that I had blogged about being on Wikipedia. Janet blogs daily on Wikipedia for Podango and felt from her research that anyone who boasts [...]
Before I go into the results of the case study I want to personally thank those that participated. For two weeks I had a core group of volunteers who faithfully checked on five different whois search engines. Their assistance and suggestions really helped in putting all this together. To get some background on the [...]
The rumors are happening again. Yesterday, Slashdot reported that Apple’s stock dropped today because of a fake e-mail.The fake e-mail purported the delay of Leopard, the next version of Mac OS X. The e-mail also declared a delay for the iPhone, perhaps the most hyped gadget of all times.
The e-mail went out to thousands of [...]
In yesterday’s post I blogged about my theory of shady companies becoming registrars and then stealing people’s good domain names. Today I hope to see if we can show conclusively if this theory is true.
I propose that we do a case study to see how long it takes for a domain name to be stolen [...]