Archive for the ‘Email Marketing’ Category.

Dec 12, 2011

Netflix’s Bad Marketing & Why I Won’t Return

by Paul Wilson
Netflix’s Bad Marketing & Why I Won’t Return

So, I know this horse is pretty dead, but I think I am going to kick it one more time. As many already know, a few months ago Netflix angered their user base by breaking up and charging more for their services.

My wife and I were one of the many customers that canceled our account with them when they made these changes. The change on their part really made us ask how valuable was this service really to us. I know we would have kept on paying our $9.99 monthly fee without asking this question if they had maintained their usual course. However, once we did ask the question we realized that there was enough free streaming (hulu) and paid DVD (redbox) services for us to confidently walk away from our Netflix addiction.
 
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Mar 06, 2007

Spamming vs. Permission Marketing

by Paul Wilson

I just stumbled across a blog by Dina Giolitto on some basic tips concerning Permission Marketing. However, what I really liked was the comparison between Constant Contact and Kick Start Cart. She offers the pro’s and neg’s for both services, very helpful!

As many of my friends and clients can attest to I am extremely pro Constant Contact. As Dina points out there are some draw backs to this service but I absolutely love the ease-of-use of Constant Contact’s system. It’s so easy that I have my parent’s herbal shop website on Constant Contact and they use it every month to send out to their little email list.

I know that I have blogged a lot about NewsPaperGrl (hey, she got me started, I have to show my thanks somehow), but she has a great post entitled, “Your Internet Marketing Plan,” with a section particularly on Email Marketing. This is a good read and Janet offers some questions that I wish more people would ask themselves before beginning.
 
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