Archive for the ‘Organic Marketing’ Category.

Terminal Symptoms of Working in Social Media

by Paul Wilson

“I am convinced that we are in a terminal process.” ~E. P. Thompson

I found this list on SocialFresh.com which helps you diagnose if you are addicted to Social Media work. Quite enlightening.

A while ago, I wrote a post about how social media itself is more addicting than porn, but I never thought to take into consideration the addictive nature of those who create it. This is most likely because I am among the ranks of these deeply troubled souls!

 
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Corporate SEO Salaries

by Paul Wilson

Corporate SEO Salaries

Yesterday, I was a guest speaker for a university Social Media class. The teacher wanted me to cover SEO and left the specific subject wide open. I chose to present part of the “Importance of SEO” slide deck which I often give to business owners. I also covered the basics of SEO and finished with the main strategy I use to compete on difficult keywords.

The students are in the MBA program and I wished I had shared with them the below infographic by Onward Search. Not all, but most of my MBA friends are hyper focused on the corporate world, and seeing the pay spectrum of corporate SEO jobs might have been helpful.

As it was, I think my presentation fell kind of flat with them. I didn’t manage my time wisely and had to rush through some technical areas, which was a mistake. Several students eyes slowly glossed over from disconnect, and I swear I could almost see the reflection in their bored glossy eyes of the solitary game they were playing on their laptop!

 
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Web Designers VS Web Developers [Infographic]

by Paul Wilson

Web Designers VS Web Developers [Infographic]

Today is dragging for me so I thought I would post a little humor that my little brother has been emailing me (my type of forwarded emails). Hope you enjoy! ~Paul W.

“The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes.” ~Susan Sontag

“You’ll find boredom where there is the absence of a good idea.” ~Earl Nightingale

 
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A Strong Case For Google+

by Paul Wilson

A Strong Case For Google+

Like most of the Internet marketing world I signed up for G+ (a.k.a Google+ or Google Plus) right when it came out. I played with it for a few days, tried out different features, and then mostly forgot about it.

I still get notified when people add me to their circles, but I haven’t really engaged with the new social toy since its first launch. However, the below video makes a strong case on why I (and others who use Google products) should take G+ more seriously.

Yet, I still have to wonder if G+ will really live up to its hype, and what will happen if it doesn’t. There are plentiful Google initiatives which have met their demise over the years due to the lack luster of their services. Such Google products like:

 
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Infographic: Your Social Posting Decision Flow

by Paul Wilson

Infographic: Your Social Posting Decision Flow

A fun infographic from breakingcopy.com on deciding exactly what social network you should post to.

Clever thoughts bubble up constantly, but what’s the right venue for all of them? Now you can consult this handy graphic to help make those hard choices among Google+, Foursquare, LinkedIn, Facebook and Twitter. Dilemma solved!

 
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32 Halloween Costumes for Internet Marketing Geeks

by Paul Wilson

32 Halloween Costumes for Internet Marketing Geeks

“I knew I’d arrived when I saw people dressing up on Halloween as my character.” ~Jane Badler

Saturday my family and I went to a Halloween party/dinner. However, at 1pm we were still having troubles trying to decide what to go as. A few web searches showed that there are some ambitious and creative people out there when it comes to Halloween costumes.

This got me thinking, and I started typing in Internet marketing costumes ideas. I was surprised (and probably shouldn’t have been) to see that marketing geeks truly show their love for their industry come Halloween. Below are the top family friendly costumes I found that will bring out the web geeky kid in all of us.

 
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15 Common SEO Mistakes (part 1)

by Paul Wilson

15 Common SEO Mistakes (part 1)

Recently, I wrote about seeding your blog footer. This is a little experiment of mine, which adds content to the footer to help further focus the keywords found on MyMarketer.

This case study is still going, but one of the footer seeds I have is the top search marketing mistakes. I display both Pay Per Click and Search Engine Optimization mistakes, but only have 10 mistakes for each focus.

When I compiled the list of mistakes I had a much longer list than 20, but footer seeds are suppose to be condensed posts and thus many search mistakes on my long  list had to fall to the wayside.

 
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Can Blog Spam Comments Get You Penalized in Google?

by Paul Wilson

Can Blog Spam Comments Get You Penalized in Google?

Will Google penalize you for pumping out spammy comment backlinks on the blogosphere? The quick and dirty answer is no—with the disclaimer that you didn’t do thousands of these links overnight (spammy backlinks or not, you will trip a Google algo that way).

The next question that follows this answer generally is “Does it help my Google rankings by being a blog comment spammer?” Apparently, thousands upon thousands of spammers seem to think so, and if Google is completely honest they would agree as well (though they really can’t be so forthright).

Google can do their best to create algorithms which diminish the value of comment spam, but, like many mathematical solutions to human issues, it cannot be 100% perfect. Therefore, the spammers know that even if they only get  power from one spammy backlink out of a hundred it is still worth their efforts.

 
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How Does Google See Your Website?

by Paul Wilson

How Does Google See Your Website?

Recently, a friend shared their hypothesis on how Google Sets can be used to see what keywords Google thinks a site should rank on. Basically, he advised building a short list showing the keywords with the most density on your site and throw them into Sets. The final outcome would show the keywords Google feels you would best rank on.

I tried this out on MyMarketer, and a list of very broad keywords came about. Obviously, since I pulled the density from MyMarketer’s home page, which dynamically changes with the publishing of a new post, the accuracy of this method seems questionable.

Furthermore, there is a warning label on Google Sets stating that the service will expire September 5th of this year. So, even if my friend is correct about his assumption (which I am doubting) it wouldn’t matter much in exactly one week.

 
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Does the Blue Twitter Bird Have a Name?

by Paul Wilson

Does the Blue Twitter Bird Have a Name?

The same little blue bird has been Twitter’s mascot for over four years. During that time Twitter has not made any official statement to whether or not their bird has a name. Some people have taken upon themselves to come up with names on their own. Such as David Lanham, of Iconfactory, who named the bird “Ollie.”

However, there is a tweet from the Twitter account which refers to the blue bird’s first name as Larry.  Interestingly enough, Larry quite possibly has a middle and last name as well.

 
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