Archive for the ‘SEO’ Category.

The Type of Marketing Unicorns You Want

by Paul Wilson

The Type of Marketing Unicorns You Want

Unicorn art by SilverGryphon8 (labeled for reuse and modifications in Google Image Search)

I am in the middle of building a marketing team for my company and it’s hard to not have the mindset to go after the mythical unicorn (the best of the best) to fill the different positions. I created this meme as a reminder of the type of unicorns I should be looking for.

 
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5 Easy Steps In Creating Your Own Google Browser Size Tool Clone

by Paul Wilson

5 Easy Steps In Creating Your Own Google Browser Size Tool Clone

5 Easy Steps In Creating Your Own Google Browser Size Tool Clone

Back in 2012 Google got rid of a very useful online marketing tool called Google Browser Size Tool (GBST). Basically, GBST allowed you to see what percentage of users saw a website when viewed in different browser sizes (and really on different devices if you so desired).

Well, in truth Google didn’t exactly throw GBST away, but added it to Google Analytics. Now the only way you can use this tool is if you have access to a site’s analytics. This is fine for your own online properties, but lately I’ve been doing marketing analysis for several companies where I don’t have access to their analytics.

 
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6 Free SERP Tools that Actually Work!

by Paul Wilson

6 Free SERP Tools that Actually Work!

The other day a friend asked if I knew any great SEO SERP tools that were free (serp is an acronymn for search engine ranking position). Personally, I feel the paid tools Moz offers do a great job in this area, but I understand that when you start out in SEO you often don’t have the luxury of paying for the many paid tools out there.

My friend’s biggest frustration was that when he did a search in Google all the tools he tried didn’t work. A lot of these websites can’t sustain their tools since they are free. It actually takes real resources to crawl the engines and return results. If a SERP tool pings the engines too often their IP is banned for a day. Get banned too many times and you can count on being permanently locked out.

So, you can see why finding a decent free SERP tool can be difficult. I love the challenge of finding free resources to help people in their SEO quest and hopefully my research from these efforts can help others. Therefore, below are the different tools I found that actually worked. I haven’t used most of them more than once or twice so my feedback is limited. Yet, the one thing I can guarantee is that they will show you your SERPS and that they are free (at least at the time of writing this).

 
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A Case Study Showing How Bing is Inferior to Google

by Paul Wilson

A Case Study Showing How Bing is Inferior to Google

We have seen in the past few years Bing growing leaps and bounds in the search market. However, the growth really isn’t coming from Google’s market share, though it has nibbled some away. Instead Bing is growing because it is cannibalizing its partner Yahoo!

Growth is growth though, and Bing is becoming a significant player in the search industry. As a search marketer this is obviously very important to me. I personally don’t care how my users find my website (Google, Bing, or their mother), just that they do find it.

Yet, there is a significant problem with Bing that continues to hurt them—quality. Hate or love Google, it is hard to deny that their quality is light years ahead of Bing. Due to this fact, Google recently has become extremely sensitive about Bing stealing utilizing Google results.

 
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11 MORE Common SEO Mistakes (part 2)

by Paul Wilson

11 MORE Common SEO Mistakes (part 2)

With the birth of the new year comes the renewed determination to push out content that sits in my drafts folder being perpetually worked on. This post has been one of my perpetual projects since I wrote part one waaaaaay back in September on common SEO mistakes.

Originally with this post there were 16 total mistakes, but the last five were the main road blocks in the post being published. However, with just the below 11 tips this article is already almost 2000 words long. So I don’t think the omitted five mistakes will be missed too much. ~Paul W.

1. Assuming rankings mean traffic

Often I get emails from alleged SEO companies informing me that I am not ranking on some keyword like “I am looking for an Internet Marketing Firm in Methow Valley Washington.” Not only does the town of Methow Valley in Washington state only have 1,300 residents the SEO for this local keyword has zero organic traffic. Yes, I could easily spend a little effort to be #1 for this keyword (and this post probably will do that for me), but why? Instead, the best strategy is to find targeted keywords that drive a decent traffic. The longtail strategy of targeting a large amount of obscure keywords does work, but be sure that if you are going to rank on these keywords that they do have some traffic.

 
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Corporate SEO Salaries

by Paul Wilson

Corporate SEO Salaries

Yesterday, I was a guest speaker for a university Social Media class. The teacher wanted me to cover SEO and left the specific subject wide open. I chose to present part of the “Importance of SEO” slide deck which I often give to business owners. I also covered the basics of SEO and finished with the main strategy I use to compete on difficult keywords.

The students are in the MBA program and I wished I had shared with them the below infographic by Onward Search. Not all, but most of my MBA friends are hyper focused on the corporate world, and seeing the pay spectrum of corporate SEO jobs might have been helpful.

As it was, I think my presentation fell kind of flat with them. I didn’t manage my time wisely and had to rush through some technical areas, which was a mistake. Several students eyes slowly glossed over from disconnect, and I swear I could almost see the reflection in their bored glossy eyes of the solitary game they were playing on their laptop!

 
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32 Halloween Costumes for Internet Marketing Geeks

by Paul Wilson

32 Halloween Costumes for Internet Marketing Geeks

“I knew I’d arrived when I saw people dressing up on Halloween as my character.” ~Jane Badler

Saturday my family and I went to a Halloween party/dinner. However, at 1pm we were still having troubles trying to decide what to go as. A few web searches showed that there are some ambitious and creative people out there when it comes to Halloween costumes.

This got me thinking, and I started typing in Internet marketing costumes ideas. I was surprised (and probably shouldn’t have been) to see that marketing geeks truly show their love for their industry come Halloween. Below are the top family friendly costumes I found that will bring out the web geeky kid in all of us.

 
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15 Common SEO Mistakes (part 1)

by Paul Wilson

15 Common SEO Mistakes (part 1)

Recently, I wrote about seeding your blog footer. This is a little experiment of mine, which adds content to the footer to help further focus the keywords found on MyMarketer.

This case study is still going, but one of the footer seeds I have is the top search marketing mistakes. I display both Pay Per Click and Search Engine Optimization mistakes, but only have 10 mistakes for each focus.

When I compiled the list of mistakes I had a much longer list than 20, but footer seeds are suppose to be condensed posts and thus many search mistakes on my long  list had to fall to the wayside.

 
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Can Blog Spam Comments Get You Penalized in Google?

by Paul Wilson

Can Blog Spam Comments Get You Penalized in Google?

Will Google penalize you for pumping out spammy comment backlinks on the blogosphere? The quick and dirty answer is no—with the disclaimer that you didn’t do thousands of these links overnight (spammy backlinks or not, you will trip a Google algo that way).

The next question that follows this answer generally is “Does it help my Google rankings by being a blog comment spammer?” Apparently, thousands upon thousands of spammers seem to think so, and if Google is completely honest they would agree as well (though they really can’t be so forthright).

Google can do their best to create algorithms which diminish the value of comment spam, but, like many mathematical solutions to human issues, it cannot be 100% perfect. Therefore, the spammers know that even if they only get  power from one spammy backlink out of a hundred it is still worth their efforts.

 
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How Does Google See Your Website?

by Paul Wilson

How Does Google See Your Website?

Recently, a friend shared their hypothesis on how Google Sets can be used to see what keywords Google thinks a site should rank on. Basically, he advised building a short list showing the keywords with the most density on your site and throw them into Sets. The final outcome would show the keywords Google feels you would best rank on.

I tried this out on MyMarketer, and a list of very broad keywords came about. Obviously, since I pulled the density from MyMarketer’s home page, which dynamically changes with the publishing of a new post, the accuracy of this method seems questionable.

Furthermore, there is a warning label on Google Sets stating that the service will expire September 5th of this year. So, even if my friend is correct about his assumption (which I am doubting) it wouldn’t matter much in exactly one week.

 
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