Archive for the ‘Social Media’ Category.

The Type of Marketing Unicorns You Want

by Paul Wilson

The Type of Marketing Unicorns You Want

Unicorn art by SilverGryphon8 (labeled for reuse and modifications in Google Image Search)

I am in the middle of building a marketing team for my company and it’s hard to not have the mindset to go after the mythical unicorn (the best of the best) to fill the different positions. I created this meme as a reminder of the type of unicorns I should be looking for.

 
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How to Measure a ROI on your Social Media Marketing

by Paul Wilson

How to Measure a ROI on your Social Media Marketing

Several years ago I worked for a large healthcare company managing their digital marketing needs. When I began the they had over a $1M+ set aside for paid search. However, this was the only internet marketing they were doing. For them doing Google Adwords and Bing Ads was an easy sell because paid search had baked into their systems an easy way to show a RIO.

During my time there I championed for the company to embrace SEO and social media marketing. By the time I left I had won the SEO battle, but social media was an entirely different story.

 
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3 Marketing Lessons from Top Retail Brands on Facebook

by Janet Thaeler

3 Marketing Lessons from Top Retail Brands on Facebook

Editor’s note: This is a short guest post from my old friend Janet Thaeler a PR and Social Media genius. Read more from Janet at her blog, Newspapergirl, or follow her on Twitter.

Do you manage Facebook campaigns? Here are a some quick tips to help increase your level of engagement, so more of your fans see and interact with the content you post.

Don’t Launch your Facebook Campaign on a Friday

According to a 3-month study by YesMail Interactive (and reported by VentureBeat) 20 major brands were  looked at, “including Abercrombie & Fitch, The Gap, Ralph Lauren, American Eagle, J Crew, and Forever 21.” They found that for higher engagement, don’t launch a new marketing campaign when everyone else does. Friday is the most popular day to launch a new marketing campaign on Facebook, but Tuesday is better.

 
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Using Social Media in the High Schools

by Paul Wilson

Using Social Media in the High Schools

Today I presented to a group of high school business teachers. My presentation was focused on three possible scenarios teachers could use when utilizing social media in the classroom.

The main problem I focused on was how the school district blocks most social media websites on their networks. There are very real and obvious reasons why schools are aggressively not allowing these sites (which I highlighted a few). Yet, it is apparent that the collective “we” is becoming more and more dependent on digital communication and schools are beginning to have discussions on how to safely inject social media into their curriculum.

I spent significant time researching this presentation, and gained an appreciation for the challenges high school teachers face. Once things calm down in my life I have plans to break apart my presentation into a series of blog posts that dive more into this topic.

 
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The Heroes and Villains of the Internet [Infographic]

by Paul Wilson

The Heroes and Villains of the Internet [Infographic]

“I don’t want you with me! I don’t need you! I don’t need anybody! With my strength — my power — the world is mine!” ~The Incredible Hulk

As a kid I loved all the super hero comics, and now, thanks to Hollywood, I can relive them through the movies. Yet, it is even more fun when cartoonist Caldwell Tanner from the College Humor fame turns Internet companies into these same heroes and villains.

Below you will see heroes like Google, Facebook, Amazon, and several others showcasing their unique Internet powers. Unfortunately, I feel that Caldwell has left out some important heroes/villains and some iconic Internet sites. If I were an illustrator I would add them, but alas that is not one of my super powers.

 
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Terminal Symptoms of Working in Social Media

by Paul Wilson

“I am convinced that we are in a terminal process.” ~E. P. Thompson

I found this list on SocialFresh.com which helps you diagnose if you are addicted to Social Media work. Quite enlightening.

A while ago, I wrote a post about how social media itself is more addicting than porn, but I never thought to take into consideration the addictive nature of those who create it. This is most likely because I am among the ranks of these deeply troubled souls!

 
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Web Designers VS Web Developers [Infographic]

by Paul Wilson

Web Designers VS Web Developers [Infographic]

Today is dragging for me so I thought I would post a little humor that my little brother has been emailing me (my type of forwarded emails). Hope you enjoy! ~Paul W.

“The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes.” ~Susan Sontag

“You’ll find boredom where there is the absence of a good idea.” ~Earl Nightingale

 
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A Strong Case For Google+

by Paul Wilson

A Strong Case For Google+

Like most of the Internet marketing world I signed up for G+ (a.k.a Google+ or Google Plus) right when it came out. I played with it for a few days, tried out different features, and then mostly forgot about it.

I still get notified when people add me to their circles, but I haven’t really engaged with the new social toy since its first launch. However, the below video makes a strong case on why I (and others who use Google products) should take G+ more seriously.

Yet, I still have to wonder if G+ will really live up to its hype, and what will happen if it doesn’t. There are plentiful Google initiatives which have met their demise over the years due to the lack luster of their services. Such Google products like:

 
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Infographic: Your Social Posting Decision Flow

by Paul Wilson

Infographic: Your Social Posting Decision Flow

A fun infographic from breakingcopy.com on deciding exactly what social network you should post to.

Clever thoughts bubble up constantly, but what’s the right venue for all of them? Now you can consult this handy graphic to help make those hard choices among Google+, Foursquare, LinkedIn, Facebook and Twitter. Dilemma solved!

 
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32 Halloween Costumes for Internet Marketing Geeks

by Paul Wilson

32 Halloween Costumes for Internet Marketing Geeks

“I knew I’d arrived when I saw people dressing up on Halloween as my character.” ~Jane Badler

Saturday my family and I went to a Halloween party/dinner. However, at 1pm we were still having troubles trying to decide what to go as. A few web searches showed that there are some ambitious and creative people out there when it comes to Halloween costumes.

This got me thinking, and I started typing in Internet marketing costumes ideas. I was surprised (and probably shouldn’t have been) to see that marketing geeks truly show their love for their industry come Halloween. Below are the top family friendly costumes I found that will bring out the web geeky kid in all of us.

 
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