Archive for the ‘Facebook’ Category.

3 Marketing Lessons from Top Retail Brands on Facebook

by Janet Thaeler

3 Marketing Lessons from Top Retail Brands on Facebook

Editor’s note: This is a short guest post from my old friend Janet Thaeler a PR and Social Media genius. Read more from Janet at her blog, Newspapergirl, or follow her on Twitter.

Do you manage Facebook campaigns? Here are a some quick tips to help increase your level of engagement, so more of your fans see and interact with the content you post.

Don’t Launch your Facebook Campaign on a Friday

According to a 3-month study by YesMail Interactive (and reported by VentureBeat) 20 major brands were  looked at, “including Abercrombie & Fitch, The Gap, Ralph Lauren, American Eagle, J Crew, and Forever 21.” They found that for higher engagement, don’t launch a new marketing campaign when everyone else does. Friday is the most popular day to launch a new marketing campaign on Facebook, but Tuesday is better.

 
Continue Reading...1 Comment Share :

The Heroes and Villains of the Internet [Infographic]

by Paul Wilson

The Heroes and Villains of the Internet [Infographic]

“I don’t want you with me! I don’t need you! I don’t need anybody! With my strength — my power — the world is mine!” ~The Incredible Hulk

As a kid I loved all the super hero comics, and now, thanks to Hollywood, I can relive them through the movies. Yet, it is even more fun when cartoonist Caldwell Tanner from the College Humor fame turns Internet companies into these same heroes and villains.

Below you will see heroes like Google, Facebook, Amazon, and several others showcasing their unique Internet powers. Unfortunately, I feel that Caldwell has left out some important heroes/villains and some iconic Internet sites. If I were an illustrator I would add them, but alas that is not one of my super powers.

 
Continue Reading...2 Comments Share :

Terminal Symptoms of Working in Social Media

by Paul Wilson

“I am convinced that we are in a terminal process.” ~E. P. Thompson

I found this list on SocialFresh.com which helps you diagnose if you are addicted to Social Media work. Quite enlightening.

A while ago, I wrote a post about how social media itself is more addicting than porn, but I never thought to take into consideration the addictive nature of those who create it. This is most likely because I am among the ranks of these deeply troubled souls!

 
Continue Reading...Comments Share :

Web Designers VS Web Developers [Infographic]

by Paul Wilson

Web Designers VS Web Developers [Infographic]

Today is dragging for me so I thought I would post a little humor that my little brother has been emailing me (my type of forwarded emails). Hope you enjoy! ~Paul W.

“The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes.” ~Susan Sontag

“You’ll find boredom where there is the absence of a good idea.” ~Earl Nightingale

 
Continue Reading...Comments Share :

Infographic: Your Social Posting Decision Flow

by Paul Wilson

Infographic: Your Social Posting Decision Flow

A fun infographic from breakingcopy.com on deciding exactly what social network you should post to.

Clever thoughts bubble up constantly, but what’s the right venue for all of them? Now you can consult this handy graphic to help make those hard choices among Google+, Foursquare, LinkedIn, Facebook and Twitter. Dilemma solved!

 
Continue Reading...4 Comments Share :

The Mormon Church Also Knows Social Media

by Paul Wilson

The Mormon Church Also Knows Social Media

Back in December, I wrote a post about how the Church of Jesus Christ of Latter-day Saints (a.k.a. the Mormon Church or LDS Church) knows SEO. At the time, many influential SEO bloggers were showcasing the strength of the Church’s SEO efforts.

Yesterday, the LDS Church did a press release on their social media efforts. It seems that the Mormon Church is also quite proficient in social media. According to their press release, “…six of the Church’s official Facebook pages are ranked among the top 100 in the “Church/Religious Organization” category — including two in the top 25.”

These pages, according to AllFacebook.com, are:

 
Continue Reading...4 Comments Share :

Facebook Fan Page vs Groups

by Paul Wilson

Facebook Fan Page vs Groups

I have a very talented sister who is both quite technical and very marketing savvy. She recently decided to focus on her social media consulting. The below article came from one of her clients questioning whether someone should focus on a facebook page or a facebookgroup. When she finishes her consulting site I will update this post to let you know where you can find the best sm consultant out there :) . Until then you can live vicariously through mymarketer and enjoy the fruits of her labor here. Thanks sis!!!

Social Media: Facebook Fan Page Vs Groups
by Amy Claypool – a Social Media Consultant

Fan Pages

Fan pages are generally better for a long-term relationships with your fans, readers or customers. Facebook Fan pages could perhaps be best described as the hot-yet-high-maintenance younger sibling of the two, offering more options in some instances, but also more inconveniences in others.

 
Continue Reading...1 Comment Share :