Archive for the ‘Social Media’ Category.

Does the Blue Twitter Bird Have a Name?

by Paul Wilson

Does the Blue Twitter Bird Have a Name?

The same little blue bird has been Twitter’s mascot for over four years. During that time Twitter has not made any official statement to whether or not their bird has a name. Some people have taken upon themselves to come up with names on their own. Such as David Lanham, of Iconfactory, who named the bird “Ollie.”

However, there is a tweet from the Twitter account which refers to the blue bird’s first name as Larry.  Interestingly enough, Larry quite possibly has a middle and last name as well.

 
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Google+ on the Path to Social Divinity

by Paul Wilson

Google+ on the Path to Social Divinity

Yes, you might have seen this demotivator before, being that I created it originally for Quora. However, in a mere few weeks Google+ has had astronomical growth, and is expected to hit 20 million users by the end of the weekend. Quora is over two years old and still hasn’t hit a million users. So, when when it comes to the social wars for godhood I believe Quora loses out to the Herculean infant—G+.

P.S. I promise to retire this demotivator and rely on genuine creativity with the uprising of the next social deity Ü

 
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Is Social Media Your Porn?

by Paul Wilson

Is Social Media Your Porn?

Note: My wife was rather concerned when I showed her the title of this post. I put her at ease by sharing that this article does not focus on anything that would make her, my mother, or the Pope’s grandmother feel uncomfortable.

At the end of this post is an updated video from an older video that has been circulating, in one form or another, around YouTube for the past several years. If you go to the 37th second of the video you will see the statement, “Social Media has overtaken pornography as the #1 activity on the web.” This statement was provided in the original video (though, with a little variation in wording), but for some reason the importance of it didn’t catch my attention until now.

I decided to do some digging on the validity of this statement and found that the source comes from a September 16, 2008 Reuters article titled, “Porn passed over as Web users become social.” The article shows a study done by Bill Tancer, the general manager of global research at Hitwise (a well respected web tracking company). Tancer analyzed information from over 10 million web users to conclude that indeed the normal Internet user is choosing social media over online pornography.

 
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The Mormon Church Also Knows Social Media

by Paul Wilson

The Mormon Church Also Knows Social Media

Back in December, I wrote a post about how the Church of Jesus Christ of Latter-day Saints (a.k.a. the Mormon Church or LDS Church) knows SEO. At the time, many influential SEO bloggers were showcasing the strength of the Church’s SEO efforts.

Yesterday, the LDS Church did a press release on their social media efforts. It seems that the Mormon Church is also quite proficient in social media. According to their press release, “…six of the Church’s official Facebook pages are ranked among the top 100 in the “Church/Religious Organization” category — including two in the top 25.”

These pages, according to AllFacebook.com, are:

 
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Web Marketing Jewels and Nuggets

by Paul Wilson

Web Marketing Jewels and Nuggets

I just realized that I haven’t published my Pubcon South 2011 notes. Due to the ever changing nature of SEO I like attending conferences like this to stay on top of things. However, I found all to often that much of what you can find on the Internet is restated in the conference. My favorite quote from this conference came when talking one-on-one to a conference speakers (who will remain anonymous). He said to me, “How do I teach people just enough without teaching them too much?”

Unfortunately, I do feel that many speakers in most web marketing conference have this same attitude. However, at Pubcon South 2011 I did find some SEO nuggets of knowledge that I will share below. Yet, the best jewel of information I can offer is that you will learn a lot more talking to the speaker face to face, than just sitting listening to their well crafted presentations of “just enough” information =).

PubCon Notes & Thoughts
I am sharing only the best notes from my time at PubCon South. Most of my notes are based around social media, since I was charged with covering this venue, while others in my party covered the SEO aspects of the conference. There are many people who I have left out (including the speaker I quoted above), due to the fact that much of what was shared in their presentation were common knowledge.

 
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14 Reasons Why Quora Will Be Bigger Than Twitter

by Paul Wilson

14 Reasons Why Quora Will Be Bigger Than Twitter


When I read Dave Chaffey’s article 14 reasons Why Quora won’t be bigger than Twitter I had to smile. I remember reading the same type of rhetoric concerning Twitter in the beginning of the tweet frenzy. People just couldn’t believe that such a simplistic service could ever be big. Frankly, they were right—for a few years. However, the Twitter boys kept to it and made the service a mainstream way of digital life.

Of course, Dave Chaffey was refuting The Telegraph, which boldly announced Quora Will Be Bigger Than Twitter. The Telegraph’s article was more like a love letter to Quora, or an article that you might see one of the Quora founder’s mothers writing. Truthfully, there are so many variables this early on that it is anyone’s guess on how Quora will fare.

Yet, I own a blog and therefore have an opinion =). This being the case, I am placing my bets on Quora to be the next big player, and here our 14 reasons why. ~Paul W.

 
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4 Quick Tips On Making A Video Go Viral

by Paul Wilson

4 Quick Tips On Making A Video Go Viral

If you want a good tutorial and an in progress case study on creating viral web videos, than check out today’s New York Times’ article on political YouTube Ads. The article is about Ladd Ehlinger’s work on creating successful (aka viral) YouTube political ads. It particularly follows Ehlinger’s creation of an ad for Republican candidate Sean Bielat of Massachusetts. After reading the article there were four take-aways I gained on how to have a video go viral. With the November elections around the corner we will have to see if having a viral YouTube video makes any difference in winning! ~Paul

1. Creating Buzz Around the Buzz
I think the major ingredient Ehlinger capitalizes on is the political hot-spots that are going on right now. It’s not necessary to completely create your own buzz. It seems the videos that do the best are those which focus on current interest (think Obama Girl in 2008).

2. Holding Hands with Traditional Media
One aspect the New York Times pointed out (in the video accompanying the article) was that Ehlinger’s major goal for his video was to get it on TV. Not as a commercial, but rather as part of the news. I don’t live in Massachusetts and won’t be voting for either candidates, but I am compelled to make a personal note to watch Mr. Bielat’s ad when it comes out. It looks like the New York Times helped Ehlinger’s achieve his goal by writing about his goal Ü.

 
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Facebook Fan Page vs Groups

by Paul Wilson

Facebook Fan Page vs Groups

I have a very talented sister who is both quite technical and very marketing savvy. She recently decided to focus on her social media consulting. The below article came from one of her clients questioning whether someone should focus on a facebook page or a facebookgroup. When she finishes her consulting site I will update this post to let you know where you can find the best sm consultant out there :) . Until then you can live vicariously through mymarketer and enjoy the fruits of her labor here. Thanks sis!!!

Social Media: Facebook Fan Page Vs Groups
by Amy Claypool – a Social Media Consultant

Fan Pages

Fan pages are generally better for a long-term relationships with your fans, readers or customers. Facebook Fan pages could perhaps be best described as the hot-yet-high-maintenance younger sibling of the two, offering more options in some instances, but also more inconveniences in others.

 
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The New Generals of the Twitter Army

by Paul Wilson

The New Generals of the Twitter Army
moldova-twitters

This is an actual image from the New York Times of the Moldova riots (though, I might have added the twitter image =)

Last week the New York Times wrote about how twitter was used to organize and instigate a massive riot in the Republic of Moldova (an Eastern Europe country, located between Ukraine and Romania). In ten minutes,  several tweets deployed a crowd of 10,000 to protest  the Moldova’s Communist leadership.

The organized mob thrashed government property and engaged riot police with rocks. The conflict became so heated that the government had to result to drastic measures—they cut off Internet access to the Moldova’s capital city, Kishinev. Unfortunately,  for the Communist party, the rioters continued to tweet on their cell phones. Someone really needs to give Karl Marx a crash course on Twitter!

 
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My Blog Pitched Revisited

by Paul Wilson

My Blog Pitched Revisited
MyMarketer is continually growing and developing. Due to this fact, I have added updated notes at the bottom of this post to represent this growth.

pitch-confusion Last Monday I did a post talking about my Blog Pitch. I concluded that my pitch was “Understanding Internet Marketing.” I have had this as my blog tagline for months and have worked hard to stick with this as my mantra.

However, speaking this morning to my friend, Dan, has pushed me into rethinking MyMarketer. Both Dan and I are a part of a small web marketing team with a large corporation. We have been pounding away with this company websites’ for a couple of years.

I actually started at this company as their SEO expert and then was able to have Dan and another friend, Jared, hired on. At first, all three of us were tripping over each other. We all heavily specialized in SEO, but we also all had strengths in other areas of web marketing.

 
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